Hello, world! Do you remember the first time you created a social media account? For many of us, it was in the mid-early 2000s, on a platform like MySpace, or if you were really hip, one of those newfangled platforms called “Twitter” or “Facebook”. Regardless of which platform you signed into, it’s likely you weren’t […]
As DC CyberWeek came to a close, I had the privilege of attending an inspiring reception celebrating women in cybersecurity. Many thanks to The CyberWire and the other generous sponsors who hosted such a gracious evening. With about 300 women in attendance, the event was powerful proof that women in cyber are a growing force. […]
Ever since his shy high school days, Grant Gross has been passionate about three things: technology, public policy and journalism. These interests are what propelled his journalism career and took him from covering school board and county commission meetings to becoming a highly regarded technology reporter. As a journalist for nearly 30 years, 14 of […]
W2 Communications and cybersecurity solutions provider ForeScout presented a timely panel discussion on Election Security as part of DC CyberWeek. The conversation was moderated by Federal News Network’s Sean Kelley; panelists included Susannah Goodman, Director of Election Security at Common Cause; Chris Wlaschin, Vice President of Systems Security at Election Systems & Software; and Shawn […]
Naomi Eide, Editor at CIO Dive, joined the team on this week’s episode of “Inside the Media Minds” for a 360-degree conversation on the cybersecurity landscape and her personal journey to a career in journalism. Here is a small glimpse into our conversation: Eide opens up about her views on technology as an overhyped and […]
On the first night of RSA week, more than 200 cybersecurity and media professionals gathered in San Francisco for CYBERTACOSTM, an event founded by W2 Communications and co-hosted with LaunchTech Communications. Held at TRES SF, CYBERTACOS welcomed attendees to the City by The Bay with a media panel, networking and, of course, plenty of tacos! This was the second […]
(If you like this blog, please share it. Thanks!) As a senior vice president at W2 Communications specializing in cybersecurity PR campaigns, Tom Resau brings more than 18 years of experience, including the creation and management of public sector, energy and financial services PR programs for Symantec’s corporate communications team. Throughout his career, he has […]
Today, companies throughout the U.S. begin recognizing Data Privacy Day (formally set for Sunday, January 28). Now in its 10th year, the goal of this international event is to raise privacy awareness among businesses and individuals and promote strong data safeguarding practices. For those of us in the marketing and PR fields, Data Privacy Day […]
If I were to sit down in 2012 to write this post, it would read quite differently. We once thought of social media as a place where people connected with friends and family to stay in touch and share common interests. Not long after that, we saw the great awakening of brands flocking to the […]
In PR, we tend to focus granularly on clients to distinguish them from the crowd – “What is your story? Why is it unique and compelling?” We go into “tunnel vision” mode as we immerse ourselves into their offerings, their market and goals. In the process, however, we often lack a peripheral view which can […]