(This is the first of a two-part blog about creating brand distinction. If you like this blog, please share it. Thanks!) Security Experts founder Winn Schwartau stirred much discussion earlier this year with a controversy-charged column on the RSA Conference. Now, it isn’t often that a respected leader such as Schwartau inspires such a lively debate […]
4 Great Ways to “Meet the Press”
(If you like this blog, please share it. Thanks!) At our high tech PR firm, we’re constantly discussing and evaluating best practices for reaching out to members of the media. And because we’re so connected here, we’re able to help stage popular Northern Virginia Technology Council (NVTC) events such as “Meet the Press.” After all, […]
3 Ways to Get the Most out of RSA
(If you like this blog, please share it. Thanks!) I recently took part in my first RSA Conference in San Francisco. RSA is all about IT security, and that’s what many of our clients do. For an event like this, we plan all year to get the most out of the many opportunities there. When […]
Run! Geek! Run! Breaks (Another) Record!
(If you like this blog, please share it. Thanks!) This year’s Run! Geek! Run! was all about setting records – and, in this case, we’re not talking about speed ones. Our high-tech PR agency team at W2 Communications is proud to announce that we’ve given our biggest check ever to the Equal Footing Foundation: $20,000, […]
Five Minutes With … Hilary Fordwich on How Federal IT Contractors Can Get an Edge
(If you like this podcast, please share it. Thanks!) We can expect to see a continued, dramatic slowdown in U.S. government IT spending. So how do tech contractors stay in the hunt for what’s left of the pie? By focusing on specific strengths and finetuning this into a valuable niche, according to Hilary Fordwich. There’s […]
Black Hat: 3 Security Trends to Watch
(If you like this blog, please share it. Thanks!) Attending the most recent Black Hat USA after taking a couple years “off” is like returning to a favorite neighborhood after being away for a while: You get a sense that much has changed (such as security trends) while, at the same time, there’s a certain […]
NVTC Celebrates Area’s Hottest Companies
(If you like this blog, please share it. Thanks!) This week the Northern Virginia Technology Council (NVTC) announced the winners of the 11th Annual NVTC Hot Ticket Awards, honoring the region’s best and brightest entrepreneurial technology companies. More than 500 members of the Northern Virginia technology community came out Tuesday night to celebrate the nominated […]
How Social Media is Shrinking the Globe
(If you like this blog, please share it. Thanks!) Thanks to technology, it really is a small world after all. “Small” as in über-connected. At first, ARPANET-based email developments and then Tim Berners-Lee’s hypertext breakthroughs made it possible to reach virtually any information or person with a machine and a mouse. Social media has further […]
Revealing the “New Realities of PR”
(If you like this blog, please share it. Thanks!) Like so many marketing niches, the PR industry is transforming itself with new platforms and mediums. This allows practitioners to reach and deliver messages to target audiences like never before, taking advantage of integrated campaigns using traditional PR, social media, content development and thought leadership. So […]
Five Insights on Pitching Reporters
(If you like this blog, please share it. Thanks!) So what are tech journalists interested in these days? It’s a mix of Big Data, innovation, mobility and cybersecurity, among other topics. Thanks to the regular “Meet the Press” series with the Northern Virginia Technology Council (NVTC), PR/communications pros find out about what’s driving the coverage […]