Loudoun Chamber

Brief Overview

The Loudoun Chamber, one of Northern Virginia’s largest Chambers of Commerce, engaged the professionals at W2 Communications to perform a comprehensive brand refresh and website redesign to coincide with their 50th anniversary celebration.

Loudoun Chamber logo


  • >1,200 members making it one of the largest chambers in Northern Virginia
  • 2018 marked 50th anniversary
  • Over 100 yearly events plus several “signature” events
  • Wide array of members from small business to large enterprise
  • High tech eastern half of county with rural businesses in the west


  • Needed brand refresh and new website to escalate brand promise and reflect growing membership and convey prosperity
  • Update outdated tagline “Be a Part of It”
  • Create flexible logo that could be adapted to different initiatives
  • Reflect the importance of “we are one Loudoun” even though we have very diverse communities from east to west
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  • Tagline updated to “Be More. Together” to reflect the value proposition of chamber membership, while conveying east & west businesses complement each other
  • “Links” logo concept with 50th anniversary variations
  • Mobile responsive highly customized WordPress website solution with third-party Chamber Master integration


  • Chamber branding has wider appeal to both members and non-members resulting in more positive brand perception
  • Membership retention has increased significantly with many members indicating they are “proud to be Chamber members” since the launch of the new brand
  • Web maintenance costs reduced significantly
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