Inmarsat Government Blog

Brief Overview

After the company’s Chief Technology Officer presented at an industry conference, Inmarsat Government turned to W2 Communications to draft a blog post outlining how the company’s Global Xpress offerings serve the Airborne Intelligence, Surveillance and Reconnaissance (AISR) communities.

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  • Wholly-owned Inmarsat subsidiary focused on selling satellite communications capabilities to the U.S. government
  • Current and target customers include the U.S. Department of Defense and intelligence agencies


  • Wanted to respond to a competitor blog outlining why its offerings were superior for Airborne Intelligence, Surveillance and Reconnaissance (AISR) missions
  • Response needed to articulate the value of Inmarsat’s AISR offerings and dispel the information from the competitor blog, without directly calling out the competitor
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  • Advised the client on the potential direction of the blog post and provided the content with approximately 24 hours
  • Provided supporting social media content for corporate channels and key SMEs


  • Blog continues to serve as a reference point for the value Inmarsat delivers for customer AISR missions
  • Company spokespeople have continues to leverage and expand upon the messaging from the blog in client and media conversations
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