Inmarsat Government Blog

Case Study

After the company’s Chief Technology Officer presented at an industry conference, Inmarsat Government turned to W2 Communications to draft a blog post outlining how the company’s Global Xpress offerings serve the Airborne Intelligence, Surveillance and Reconnaissance (AISR) communities.

Customer

Wholly-owned Inmarsat subsidiary focused on selling satellite communications capabilities to the U.S. government
Current and target customers include the U.S. Department of Defense and intelligence agencies

Challenge

Wanted to respond to a competitor blog outlining why its offerings were superior for Airborne Intelligence, Surveillance and Reconnaissance (AISR) missions
Response needed to articulate the value of Inmarsat’s AISR offerings and dispel the information from the competitor blog, without directly calling out the competitor

Journey

Completed thorough review of competitor’s blog post and arguments
Reviewed existing client messaging and content for relevant talking points

Solution

Advised the client on the potential direction of the blog post and provided the content with approximately 24 hours
Provided supporting social media content for corporate channels and key SMEs

Implementation

Client posted the blog on its website and promoted via social media channels
Key messages were shared with corporate spokespeople and reiterated during media interviews

Results

Blog continues to serve as a reference point for the value Inmarsat delivers for customer AISR missions
Company spokespeople have continues to leverage and expand upon the messaging from the blog in client and media conversations

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