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Inmarsat Government Blog

Inmarsat Government Blog

Case Study

After the company’s Chief Technology Officer presented at an industry conference, Inmarsat Government turned to W2 Communications to draft a blog post outlining how the company’s Global Xpress offerings serve the Airborne Intelligence, Surveillance and Reconnaissance (AISR) communities.

Customer

  • Wholly-owned Inmarsat subsidiary focused on selling satellite communications capabilities to the U.S. government
  • Current and target customers include the U.S. Department of Defense and intelligence agencies

Challenge

  • Wanted to respond to a competitor blog outlining why its offerings were superior for Airborne Intelligence, Surveillance and Reconnaissance (AISR) missions
  • Response needed to articulate the value of Inmarsat’s AISR offerings and dispel the information from the competitor blog, without directly calling out the competitor

Journey

  • Completed thorough review of competitor’s blog post and arguments
  • Reviewed existing client messaging and content for relevant talking points

Solution

  • Advised the client on the potential direction of the blog post and provided the content with approximately 24 hours
  • Provided supporting social media content for corporate channels and key SMEs

Implementation

  • Client posted the blog on its website and promoted via social media channels
  • Key messages were shared with corporate spokespeople and reiterated during media interviews

Results

  • Blog continues to serve as a reference point for the value Inmarsat delivers for customer AISR missions
  • Company spokespeople have continues to leverage and expand upon the messaging from the blog in client and media conversations

Contact Us

The professionals at W2 Communications welcome the opportunity to learn more about your project and discuss the many ways we can help you succeed.

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Locations

Virginia
8200 Greensboro Dr #1450
McLean, VA 22102
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(703) 218-3555

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