Forescout

Brief Overview

Headquartered in Silicon Valley, Forescout Technologies is the global leader in Enterprise of Things security. The company’s platform is deployed across Fortune 1000 companies and government agencies, identifying, segmenting and enforcing compliance of every connected device, from laptops and tablets to non-traditional IoT, operational technology (OT) and industrial systems.

Customer

Headquarters in San Jose, CA with offices around the world
Leader in true visibility and control for the Enterprise of Things Era, helping customers continually discover, classify and manage all devices connecting to their networks and IT assets
Key industries include financial services, critical infrastructure and utilities, transportation, healthcare and public sector

Opportunity

Long respected for its pioneering platform and product line, Forescout sought to elevate its profile in business press and strategic vertical industry media
The company also wanted greater thought-leadership visibility for its research team, as original research becomes a more important catalyst for credibility and differentiation

W2 Communications immediately embedded with Forescout’s executives and experts, working directly with the company’s key industry teams to identify valuable emerging trends and customer stories of interest to priority media outlets
W2 Communications worked side-by-side with Forescout’s research team to orchestrate timing, collateral and media strategy for key reports and presentations at events like Black Hat and RSA Conference

Solution

Result

Forescout enjoys consistent media coverage in NPR, The Wall Street Journal, The Financial Times, AP, AFP and other Tier-1 outlets
W2 Communications placed Forescout customers/deployments, like the City of Atlanta and the Navy’s USNS Mercy hospital ship in high-profile feature stories, helping drive industry credibility and air cover for sales
Media training and relationship-building took Forescout’s researchers from behind the scenes to front-and-center, appearing in more than 160 news stories on the company’s specific data and findings in the past year, alone