– Digital Marketing Manager

The Digital Marketing Manager at W2 Communications will play a key role delivering our integrated marketing solutions, providing services to a wide array clients across diverse industries, as well as for our own agency initiatives.

You will lead the execution of digital marketing activities such as social media marketing, keyword research, Google Adwords, SEO/SEM/PPC, email campaigns and marketing automation while contributing to client communication and W2 Communications business development initiatives. You will also be responsible for analyzing each client’s marketing analytics, creating reports and recommending future strategies and tactics. This position reports to the Chief Creative Officer and offers tremendous opportunity for growth.


● Design and deploy digital marketing strategies for clients, then work with our team of PR strategists, copywriters, designers, and developers to deliver on that vision.
● Serve as the primary digital strategy liaison for assigned clients — you will be expected to know their business as well as they do and proactively think on their behalf.
● Maintain an expert level mastery of inbound marketing tactics including social media marketing, search engine optimization, email marketing.
● Proactively execute your assigned clients’ strategic digital marketing plans in order to meet schedules, performance, and budget goals.
● Deliver monthly performance analysis and customized reports to highlight wins, areas of improvement and recommendations for future programs for both clients and the agency.
● Contribute to client and internal content development.
● Develop strategic search initiatives, including topic clustering, keyword bundles (short-tail and long-tail) and work with our PR and content development teams to implement measurably effective solutions.
● Keep abreast of emerging technologies and best practices by contributing to W2 Communications blog and social media presence.

Experience and Education Required:

● 2-5 years experience with digital marketing strategy, social media, strategic search, Google Analytics, Data Studio, and Adwords.
● B.A. or B.S. degree
● Google and/or digital marketing certifications a definite plus

Skills Required:

● Expert understanding of and unbridled passion for all social media platforms and their associated analytics tools
● Strong understanding of third-party analytics tools e.g. SEMrush
● Strong understanding of Google Analytics
● Demonstrated ability to think creatively and create strategic digital campaigns based on client business goals
● Strong understanding of the entire inbound marketing ecosystem
● Working knowledge of search engine optimization
● Working knowledge of email marketing best practices and CAN-SPAM compliance
● Working knowledge of Google Adwords.
● Demonstrate strategic thinking and independent management skills
● Able to find and assimilate market and customer data into marketing strategies
● Proven relationship building skills and client communication experience
● Strong work ethic with a positive and enthusiastic attitude
● Strong understanding of SproutSocial
● Great writing skills and a strong understanding of how to write SEO-friendly content
● Proficiency in Microsoft Office
● Proficiency in open-source content management platforms such as a WordPress
● Experience with CRM solutions preferred e.g. Insightly, Salesforce, Hubspot

Please send your resume and salary requirements to: info@w2comm.com.

Current openings include:

– PR/Research Coordinator

We are looking for motivated, entry-level public relations professionals to join our growing office in McLean, Va.
This role is an integral part of the W2 Communications team, providing support for all aspects of client and agency activities and working closely with team members to ensure continued success of the firm and clients.

Responsibilities for this entry-level position include:

• Research client technologies, media environment, industry and client media coverage, award and speaking opportunities relevant to client base
• Develop and maintain critical account documents including status reports, media lists, awards, editorial and speaking calendars
• Write/support the creation of award and speaking submissions, press releases, briefing documents, coverage notes, media pitches and other documents as needed
• Understand social media platforms most relevant to our clients’ audiences as well as demonstrate the ability to draft clear, concise and compelling posts


• BA/BS degree
• Excellent oral communication skills
• Ability to work efficiently and accurately (both independently and with a team) in a fast-paced environment, while exhibiting patience, diplomacy and maintaining a sense of humor
• Detail-orientated
• Be proactive, look for opportunities for clients and W2 Communications
• Past experience, internships in public relations, corporate communications or content marketing a plus

We foster a fun and collaborative environment that values people and their ideas, creates a place for your thoughts to be heard and offers a career path that supports professional development, formalized mentorship and promotes growth from within. W2 communications offers competitive compensation and benefits packages, financial incentives, reward and recognition programs and a culture that builds a great team environment, respectful of your life outside the office.

Please send your resume and salary requirements to: info@w2comm.com.