Inside the Media Minds logo on a dark blue background

Inside the Media Mind of Alexandra Kelley, Technology Reporter at Nextgov

In this episode of Inside the Media Minds, our host Christine Blake spoke with Alexandra Kelley, Tech Reporter at Nextgov. Alexandra does not have the most “conventional” background in journalism compared to some of her peers. Prior to journalism, she worked in the private sector at companies like Tenable and GEICO where she wrote about […]

Inside the Media Minds logo on a dark blue background

Inside the Media Mind of Lindsay McKenzie, Technology Reporter at Scoop News Group

In this episode of Inside the Media Minds, our host Christine Blake sat down with Lindsay McKenzie of StateScoop and EdScoop. From a London-native Biochemistry graduate, to a U.S. Technology Reporter, Lindsay dives into her unique path to covering technology, State and Local Government, and Education (SLED). Her journey started after completing her Science Journalism […]

Recession-Proof Your Cybersecurity Marketing

(Note to readers: This is the second in a series of blog posts focused on how technology and cybersecurity companies can better prepare for an anticipated economic downturn. Read the previous blog here.) At the moment, there is much talk about a potential economic recession. Whether or not it happens, or to what degree, now […]

Inside the Media Minds logo on a dark blue background

Inside the Media Mind of Francis Rose, Founder of the Francis Rose Media Group

For the second time on Inside the Media Minds, our host Christine Blake was thrilled to catch up with Franics Rose to discuss his newest endeavor, the Francis Rose Media Group, which launched today. This summer Francis sat down with his friend and career coach who challenged him to answer the question, what do I […]

Communicating COVID-19: How Messaging Can Help Influence End User Behavior

I recently traveled to the National Communication Association’s annual conference to present findings from research into how presenting COVID-19 vaccine information to people of different socioeconomic statuses and races using different message frames may impact their intention to vaccinate.  This research was part of my graduate school work at George Mason University, where I specialized […]

Inside the Media Minds logo on a dark blue background

Inside the Media Mind of Mike Farrell, Editor-In-Chief at CyberScoop

In the latest episode of Inside the Media Minds, our host Christine Blake spoke with Mike Farrell, Editor-In-Chief at CyberScoop.  Mike kick-started his career back in high school where he was Editor-In-Chief of the school newspaper. Now, with over 20 years of journalism experience under his belt, Mike is the Editor-In-Chief of CyberScoop.  While many […]

Research Can Ensure Your Message Resonates

Is your unique market value clear and relevant? Is your message being heard – and understood – to drive the results you and your stakeholders need? A compelling story is at the heart of customer engagement. Content that reflects key customer concerns in the context of broader industry narratives will educate your audience, establish credibility […]

Inside the Media Minds logo on a dark blue background

Inside the Media Mind of Rhea Kelly, Higher Education Editor in Chief at Campus Technology

On this week’s episode of Inside the Media Minds, our host Christine Blake chatted with Rhea Kelly, the Higher Education Editor-in-Chief at Campus Technology.  Rhea began her career in consumer magazines, starting at Shape Magazine, which was one of the top women’s lifestyle magazines at the time. She recognized the high stress of a consumer […]