This is the second of a two-part blog series. In a recent blog, I elaborated upon how good fact checking adds value to content marketing. At our integrated marketing agency, we spend considerable time gathering persuasive research details to support our clients’ messages – and getting these details right. Why? Because such steps elevate the […]
This is the first of a two-part blog series. Over the years, I’ve written extensively about the content marketing that our interactive marketing firm produces for clients. In doing so, I’ve stressed the need for superior narrative flow, research, clarity and actionable information in blogs, industry press bylines, case studies, white papers and other forms […]
Before starting out as a public relations professional, I garnered experience in journalism through my college major and internships at print publications and broadcast stations. With this, I gained knowledge that has made a vital impact in my career. I worked at the Montgomery Sentinel in Montgomery County, Md., as a print and video intern, […]
On this week’s episode of Inside the Media Minds, we bring you another episode recorded from the RSA Conference 2019, this time with Sean Sposito, Senior Analyst of Cybersecurity at Javelin. Sean covers the security end of financial services and spoke with us about the issues surrounding risk based authentication within this realm. Join us […]
If I were to ask you for your top three digital marketing campaigns through the first quarter of the year, would you be able to provide them? Do you know which campaigns fell flat? Successful marketers know you need to be able to track and measure your marketing campaigns. If you’re not tracking and assessing […]
On this week’s episode of Inside the Media Minds, we bring you another episode recorded from the RSA Conference 2019, this time with freelance journalist, Ericka Chickowski. Ericka has written for a long list of high visibility technology publications, including Dark Reading, Security Boulevard, TechBeacon and DevOps.com. Most recently, Ericka launched DIGIRUPT.io which focuses on […]
When our team at W2 Communications prepared to launch our own podcast a year ago, we weren’t aware of the amount of work it would take. Our host, Senior Account Director Christine Blake, had never done this before, and I was only briefly exposed to audio editing while studying at Virginia Tech. We were both […]
As the class of 2019 prepares for graduation and to begin their careers within the integrated communications field, some of W2 Communications’ most recent graduates reflect on their careers up to this point and share their recommendations. Bailey Weber, Research Coordinator: Throughout my first few months at W2 Communications, I learned that paying attention to […]
You don’t need to be in the media, marketing or public relations to recognize that we’re living in an era of opinions. Beyond dialogues in the political arena, now more than ever, freedom of expression, freedom of opinion and freedom of thought have taken center stage in the “battle of ideas.” Clashing ideologies or opposing […]
At the RSA Conference 2019, we met up with Jeff Stone, Associate Editor of CyberScoop, to get his perspective on the week’s buzz. According to Jeff, in the tech industry, there is always something to write about and covering this industry is like being part of a “strange developing world,” filled with the thrilling topics […]