(If you liked this blog, please share it. Thanks!) A few weeks ago, our hi tech PR agency completed an email migration to Google, which I’m incredibly excited about. Now, I can use all of those helpful Google features for work, such as Google Docs, Google Reader and Gchat. Then I remembered a little something […]
How to Pitch Reporters in the Digital Age
(If you liked this blog, please share it. Thanks!) What’s the best way to really connect with a reporter? If you attended the recent W2 Communications-hosted event, “Social Media & the Press: How to Build Lasting Relationships,” you’d walk away with a great deal of valuable insight. Here’s what leading journalists taking part had to […]
How to Extend the D.C. Tech “Ecosystem”
(If you liked this blog, please share it. Thanks!) Nothing brings out the greater Washington D.C. tech crowd like an event featuring titans of IT investment. Which is why more than 300 attendees recently packed the Ritz Carlton in McLean, Va., to hear top venture capital “heavy-hitters” give their opinions about the regional entrepreneurial ecosystem […]
Five Minutes With … Joyson Cherian on Rapid Response
(If you liked this podcast, please share it. Thanks!) When news is breaking — whether a nasty virus is taking down major websites, a new regulatory initiative is proposed or any other kind of major developments surface involving the technology industry — whom does the industry/national press seek out for expert commentary? These thought leaders […]
How to Master Social Media Conversations
(If you liked this blog, please share it. Thanks!) If you want to stay on top of social-media developments – especially with respect to how these sites can contribute value to your bottom line – then you need to dial into the Northern Virginia Technology Council (NVTC). The NVTC’s highly active social-media committee recently hosted […]
A ‘Great Place to Work?’… Hey, We Already Knew That!
(If you liked the blog, please share it. Thanks!) Earlier this year I wrote about the importance of a positive workplace culture. How it not only cultivates a good, professional environment, but it inspires people to show up and produce their best. W2 Communications remains a stand-out example of this on many levels, I wrote. […]