Without an effective “go to market” strategy, an IT product/services idea is simply, well, an idea. Instead, tech companies must assemble a plan that will carefully examine the competitive field, establish differentiation, finetune messaging, pinpoint targeted customers and reach out to analysts, among other requirements. As a vice president with W2 Communications, Wayne Schepens oversees […]
Five Minutes With … Ellen Hemmerly on UMBC’s Cyber Incubator
(If you like this podcast, please share it. Thanks!) With the National Security Agency nearby in Ft. Meade, greater Baltimore is emerging as a magnet for tech entrepreneurial activity. To advance these efforts, the University of Maryland, Baltimore County has launched the Cyber Incubator@bwtech. The incubator provides business and technical resources for early-stage companies working […]