ga4 dashboard

How to Successfully – and Painlessly – Transition to Google Analytics 4

By Jennifer Leggio /

Change is inevitable, and in the world of SEO, change is constant. The most recent and significant change came on July 1 with the transition to Google Analytics 4 (GA4).  Since 2012, Google Universal Analytics has served as a go-to tool for organizations seeking to track their website and digital marketing performance. Google based the […]

Google Analytics dashboard

UTM Tracking: Get More Out of Your Digital Marketing Efforts

By Jennifer Leggio /

If I were to ask you for your top three digital marketing campaigns through the first quarter of the year, would you be able to provide them?  Do you know which campaigns fell flat? Successful marketers know you need to be able to track and measure your marketing campaigns. If you’re not tracking and assessing […]