(This is the first of a two-part blog on how IT companies can survive sequestration. If you like this blog, please share it. Thanks!) It’s not exactly the best of times for IT contractors and other organizations selling to the government, and it doesn’t promise to get better anytime soon. Even before the fallout from sequestration […]
How to Avoid Drowning in a Sea of Jargon
(If you like this blog, please share it. Thanks!) A funny thing happened on the way to writing a recently published thought piece about jargon overload: I concluded that industry buzzwords actually serve a necessary purpose. As the resident ex-journalist guy here, my natural inclination is to bury such terminology, not to praise it. Yet, […]
Inside Baseball: How IT Transforms How Reporters Work
(If you like this blog, please share it. Thanks!) We get all kinds of interesting visitors here at our high-tech PR firm. Some of them, in fact, are journalists who have – on the surface – little to do with IT. But that would be a misimpression. Because if you’re a working reporter, the latest in […]
6 Key Qualities of a Content Marketing Firm
(This is Part II of a two-part blog on the increasing value of content marketing. If you like this blog, please share it. Thanks!) In my most recent blog, I weighed in on recent findings from the Content Marketing Institute that validate the rise in demand for content among companies. Clearly, businesses are seeking out […]
Content Emerges as “Mission Critical”
(This is Part I of a two-part blog on the increasing value of content marketing for brand campaigns. If you like this blog, please share it. Thanks!) Got content? Apparently, it’s in big demand among companies in the B2B space that our high tech PR agency specializes in. And even if these organizations already have content […]
Why Ex-Journalists Excel at Brand Content
(If you like this blog, please share it. Thanks!) In January, the highly regarded Content Marketing Institute forecasted that the rise of once-traditional journalists working on the brand side would emerge as one of the three most-critical content marketing trends of the year. Yet, not all traditional journalists are cut out to make such a […]
How Surveys Start the “Now” Conversation
(This is the first of a two-part blog on the impact and value of survey content for clients. If you like this blog, please share it. Thanks!) As a PR professional, you’re constantly tasked to get your clients “into the news,” to raise awareness about their products/solutions and position their executives as thought leaders. That’s how […]
3 Essential Steps of an Industry Survey
(This is the second of a two-part blog on the impact and value of survey content for clients. If you like this blog, please share it. Thanks!) In my last blog, I weighed in on how a well-conceived and executed survey can position your clients to go far beyond simply getting “into the news.” This kind […]
How to Host a Successful Media Roundtable
We’ve weighed in extensively on this blog about the value of full-services PR/communications, how the industry has rapidly shifted to meet the evolving demands of the digital age. With our expertise in marketing campaigns, social media and content marketing generation, we pride ourselves on effectively serving the interests of clients through a wide variety of […]
5 Ways to Ensure Your Content Delivers
(If you like this blog, please share it. Thanks!) My colleague, Chris Leach, recently weighed in with a “New Year”-themed column about the need for self-assessment, and how PR professionals should always remember that a winning client campaign doesn’t require a complete deconstruction of prior practices in light of change. Instead, he wrote, agency teams […]