Since the Biden Administration released its National Cybersecurity Strategy (NCS) in March, many in the technology industry – W2 Communications’ clients included – have been sharing their reactions to the strategy, as well as outlining how federal agencies can begin to implement the mandates it set forth. At the recent Cyber Central event in […]
This week on Inside the Media Minds our host Christine Blake was joined by Colin Demarest, a reporter for C4ISRNET. With a family history of journalistic talent, Colin set forth to pursue a degree in journalism. He closely covered the 2016 Presidential campaign for the AP during his senior year of college, which spurred his […]
In this episode of Inside the Media Minds, our host Christine Blake spoke with Alexandra Kelley, Tech Reporter at Nextgov. Alexandra does not have the most “conventional” background in journalism compared to some of her peers. Prior to journalism, she worked in the private sector at companies like Tenable and GEICO where she wrote about […]
For the second time on Inside the Media Minds, our host Christine Blake was thrilled to catch up with Franics Rose to discuss his newest endeavor, the Francis Rose Media Group, which launched today. This summer Francis sat down with his friend and career coach who challenged him to answer the question, what do I […]
On this week’s episode of Inside the Media Minds, our host Christine Blake spoke with Chris Teale, Staff Reporter at GCN covering state & local government technology. Chris has been in journalism for about as long as he has lived in the United States – almost a decade. What started as a career covering local […]
In this episode of Inside the Media Minds, our host Christine Blake sat down with Jessie Bur, Managing Editor at Nextgov. Jessie joined Nextgov in January 2022, but has been covering the FedTech space for about seven years. Growing up in the Washington, D.C. area with a dad who worked in computer science meant that […]
As I mentioned in a recent blog, timing is everything when making marketing decisions in the public sector. And in the public sector realm, time itself works a bit differently. While privatized businesses and organizations may operate and plan around a traditional 12-month calendar year (January to December), government agencies are held to a Fiscal […]
Once you find your voice for the public sector’s unique language, it’s time to figure out precisely what to say. Demonstrating a clear understanding of the challenges facing a given agency or organization, where they differentiate themselves in the market and what sets them apart is essential to developing captivating messaging that resonates with the […]
The unique nature of marketing to public sector agencies and the vendors that support them can be daunting. After all, that audience has its own language, countless acronyms and a calendar all its own. Learning to speak any new language takes time and practice. Taking the time to gain a better understanding of the public […]