In prior blogs, I’ve championed the power of strong, supportive research in content. When you back up a client’s insights with substantive survey findings/statistics/analysis, etc., you’re boosting the credibility of the messaging. By combining the client’s expertise with independent, on-point and vetted data or information, you establish an authoritative voice. Without it, you’re simply presenting […]
In this episode of Inside the Media Minds, our host Christine Blake sat down with Jessie Bur, Managing Editor at Nextgov. Jessie joined Nextgov in January 2022, but has been covering the FedTech space for about seven years. Growing up in the Washington, D.C. area with a dad who worked in computer science meant that […]
It’s Cybersecurity Awareness Month. Since 2005, the U.S. Cybersecurity and Infrastructure Security Agency (CISA) has been promoting October as a dedicated month to reminding us all about the importance of sound cyber practices. At W2 Communications, we live and breathe cybersecurity every day in service to our many clients in this space. But we realize […]
In this exciting episode of Inside the Media Minds, our host Christine Blake was joined by Billy Mitchell, Editor in Chief of the newly launched DefenseScoop. Billy joined Scoop News Group nine years ago as a DC-based tech writer, “caught the bug” for impactful technology storytelling and has worked his way up to his current […]
As I mentioned in a recent blog, timing is everything when making marketing decisions in the public sector. And in the public sector realm, time itself works a bit differently. While privatized businesses and organizations may operate and plan around a traditional 12-month calendar year (January to December), government agencies are held to a Fiscal […]
Researching your target market is core to any successful B2B marketing and communications program. The only way to break through the pervasive noise is to focus your message on what prospects and customers care about. Nowadays, attention is the most precious commodity. In my years working in the IT sector, I have seen brilliant technologists […]
Once you find your voice for the public sector’s unique language, it’s time to figure out precisely what to say. Demonstrating a clear understanding of the challenges facing a given agency or organization, where they differentiate themselves in the market and what sets them apart is essential to developing captivating messaging that resonates with the […]
The unique nature of marketing to public sector agencies and the vendors that support them can be daunting. After all, that audience has its own language, countless acronyms and a calendar all its own. Learning to speak any new language takes time and practice. Taking the time to gain a better understanding of the public […]
This week on Inside the Media Minds, our host Christine Blake sat down with Lou Covey, Editor at Cyber Protection Magazine to discuss the topics Lou is exploring, takeaways from RSA 2022 and his insights from 50 years in journalism (both freelance and on-staff) and PR. Lou’s journalism career began when he was 18 years […]
You’ve heard the phrase “a picture is worth a thousand words.” It is well known and largely used because it tends to hold true. An image can depict an entire story without a single word. That is a pretty powerful super power that many companies don’t leverage enough in their digital marketing campaigns. Perhaps most […]