(If you like this podcast, please share it. Thanks!) Mobility makes the federal worker more productive. Mobility helps government organizations save significantly on costs. Hence, greater mobility is something that public sector managers and their employees would like to incorporate at their agencies. So what’s stopping them? A recent Market Connections-commissioned survey conducted by AOL Government reveals answers. The […]
How to Land Great Media Coverage
(If you like this blog, please share it. Thanks!) Ultimately, the aim of any PR firm boils down to this simple notion: Generate results that support the client’s business. Or else. But, in many cases, the best way to accomplish this – with the most prominent and positive placement – doesn’t even involve an interview […]
Five Minutes With … Lisa Dezzutti on Getting Fed IT Work
(If you like this podcast, please share it. Thanks!) In this era of Tweets, webinars and hyper-mobility, would you believe that federal agency IT decision-makers can’t get enough of … print articles in industry pubs? And trade shows? Yep. While they also depend greatly upon online content, social media and other digital resources, they still […]
A “Novel” Approach to Media Strategies
(If you like this blog, please share it. Thanks!) It’s not every day that we get a highly influential technology journalist and a published crime novelist in our offices. Then again, there’s always something cool and interesting going on at Welz & Weisel Communications – officially recognized as a great place to work in the […]
Five Minutes With … Shashi Bellamkonda on the Future of Social Media
(If you like this podcast, please share it. Thanks!) Over the next three to five years, what will distinguish the companies that maximize value from blogs, Facebook, Twitter, etc. and those that don’t? Much of this will boil down to the effectiveness of content curation and company ambassadorship, according to social-media expert Shashi Bellamkonda […]
Five Minutes With … Mona Anita Olsen on Our Entrepreneurial Community
(If you like this podcast, please share it. Thanks!) Northern Virginia’s tech start-ups are getting a big boost these days, thanks to George Mason University. Through the Mason Small Business Development Center (SBDC) at the Mason Enterprise Center – part of GMU’s Office of Research and Economic Development – hundreds of small businesses looking to drive IT innovation […]
How Social Media is Shrinking the Globe
(If you like this blog, please share it. Thanks!) Thanks to technology, it really is a small world after all. “Small” as in über-connected. At first, ARPANET-based email developments and then Tim Berners-Lee’s hypertext breakthroughs made it possible to reach virtually any information or person with a machine and a mouse. Social media has further […]
Biggest Myths about the “New PR Realities”
(If you like this blog, please share it. Thanks!) As indicated on our blog, I recently spoke at the Mid-Atlantic Marketing Summit(@MAMSummit) last week as part of a panel discussion on the “new realities” of PR. Here’s my take on the topic: The contention that a wave of “new realities” are transforming the very essence […]
In Need of a Message Makeover?
Organizations ‑ especially tech companies ‑ often encounter difficulty in describing product/services offerings to audiences in a clear manner. Take the cloud, a concept subject to a long stream of muddled messaging. Heavyweights like Google, Apple and Microsoft have spent a fortune to unveil their cloud-based products to the consumer market. But try asking potential […]
Revealing the “New Realities of PR”
(If you like this blog, please share it. Thanks!) Like so many marketing niches, the PR industry is transforming itself with new platforms and mediums. This allows practitioners to reach and deliver messages to target audiences like never before, taking advantage of integrated campaigns using traditional PR, social media, content development and thought leadership. So […]