Amplifying Your Brand in the GovCon Market

By meshadmin /

Listen to the full episode here:

https://federalnewsnetwork.com/amtower-off-center/2019/03/amplifying-your-brand-in-the-govcon-market/

This week on Amtower Off Center, host Mark Amtower interviews Evan Weisel, Tony Welz and Stephen Mackey of W2 Communications on the evolving nature of communications and PR in GovCon.

Group photo of Mackey, Weisel and Welz
Stephen Mackey, Evan Weisel and Tony Welz, W2 Communications (Left to right)

Topics include:

        Insight by RSA: Leaders in innovation examine identity and access management tactics in this exclusive executive briefing.

  • The PR coup at the RSA Conference 10 years ago when W2 got their clients in front of media for hours by staging an invitation only Texas Hold’em poker tournament at RSA
  • Evolution of the CYBERTACOS networking event
  • Continuous morphing and use of web 2.0 tools to identify and communicate targeted audiences
  • Re-emergence of podcasts and the continuing popularity of video
  • Leveraging social networks like LinkedIn