When I joined W2 Communications a month ago, it was a strategic move to combine what would’ve been my independent marketing consulting with their existing digital, content strategy, custom research–and, of course, what we are best known for: public relations. As I’ve said ad nauseam, the firm is the primary one I’ve been hiring or recommending for almost 20 years, and to work with them to grow the business simply made sense.
After doing some analysis and internal reviews of our capabilities, we’ve identified how I can best support our clients and internal team through my experience as a seasoned marketing and operations leader. This role is Chief Strategy Officer. And, here is where I stop talking about me and start talking about why this makes W2 Communications even stronger as a marketing and strategic communications agency.
In this new role, I will work with our founders to elevate our agency to a brand awareness as a demand generation model. What does this mean? It means our team will expand to be more inclusive of multi-touch, content-driven demand generation strategies that help our clients drive revenue. Your KPIs are now our KPIs.
We’re so excited – and so are our clients.
Whether you’re familiar with W2 Communications, or if we are new to you, let me give a quick rundown of what we do:
Marketing: This team is phenomenal. They provide digital, including owned and paid social and SEO/SEM; demand generation (or, creation, as I like to call it) and helping to develop KPIs and work back to construct lead lifecycles and go-to-market stages to reach or exceed said KPIs; creative design from brand identities to complex visual concepts; and our newly minted CXO services that help augment internal teams.
Content Strategy: A key component of every service we offer, our content strategy team is led by experts who know our practices – cyber, public sector, space & satellite – like the back of their hands. A compelling story is key to stakeholder engagement whether it be for mindshare, market share or revenue share, and this team targets your messaging and informs your customer journey for the most powerful campaigns possible.
Custom Research: Research is core to any successful marketing and communications program. W2 Communications works with you to define specific research goals that get to the heart of your critical business requirement. We then tailor a research initiative – quantitative, qualitative or both – to gather meaningful data from your target audience that helps you inform a resonant point of view and make investment decisions. Findings can be valuable in attracting press interest, and leveraged across your other marketing channels – from eBooks and detailed reports to media engagement and demand generation programs.
Strategic Communications: Our public relations team is mighty and strong, so definitely last is not least. But, they do much more than public relations (though we have recently worked with our clients to acquire some amazing cyber wins here and here and here and here and here and here and public sector wins here and here and here and here).
With incredible specialization in both business and trade press across our practice sectors, thought leadership, rapid response, crisis communications, speaking bureaus, awards, spokesperson training, and so on, they are hard to beat.
Currently we have clients of all scopes and sizes. Some are small to large marketing (or digital), some are small to large public relations, some focus on content and research, and some integrate all of the above. Now, back to me, it’s my job to ensure that we show the value that our fantastic teams can provide with standalone services or integrated platforms, and work with our veteran practice leaders to ensure we seamlessly hit all of our client KPIs. Which, we will.
I can’t wait to work with you. Email me if you want to learn more.