Our Leadership Team: Where Experience Meets Execution
Each leader contributes a unique perspective shaped by hands-on industry experience and a track record of guiding clients through complex, fast-moving environments. Together, our team consistently delivers strategic value and meaningful results for the organizations we serve.
Meet the Leadership Team
Tony Welz
Principal and Co-Founder
Tony Welz
Principal and Co-Founder
Founding W2 Communications to help set emerging and established technology companies apart from their competition, Tony thrives on creating innovative programs that deliver tangible results that align with clients’ corporate objectives.
During a career that spans more than 20 years in both corporate communications and agency-based technology marketing communications, Tony has directed aggressive awareness and credibility programs, managed crisis communications initiatives and developed executive and thought leadership campaigns. He has consulted with start-up and emerging businesses, as well as global organizations such as IBM and Network Associates (McAfee).
An expert in messaging and positioning, Tony ensures that clients’ value propositions are skillfully conveyed, and that technical topics are presented comprehensively yet clearly. Tony leverages a deep understanding of topics and issues that drive market news to create technology communications programs which position clients at the forefront of their industries. As a result, he has fostered long-term and trusted relationships with the industry’s top reporters, analysts and bloggers.
During a career that spans more than 20 years in both corporate communications and agency-based technology marketing communications, Tony has directed aggressive awareness and credibility programs, managed crisis communications initiatives and developed executive and thought leadership campaigns. He has consulted with start-up and emerging businesses, as well as global organizations such as IBM and Network Associates (McAfee).
An expert in messaging and positioning, Tony ensures that clients’ value propositions are skillfully conveyed, and that technical topics are presented comprehensively yet clearly. Tony leverages a deep understanding of topics and issues that drive market news to create technology communications programs which position clients at the forefront of their industries. As a result, he has fostered long-term and trusted relationships with the industry’s top reporters, analysts and bloggers.
Evan Weisel
Principal & Co-Founder
Evan Weisel
Principal & Co-Founder
Evan Weisel is a co-founder and principal of W2 Communications. For almost three decades he has dedicated himself to providing exceptional client representation, strategic counsel, and hard work to ensure client success, expanding the company's presence and being recognized as a Hokie 100 honoree. With a strong background in the field of communications, Evan has successfully managed numerous PR and marketing campaigns for various clients, helping them achieve their goals and stand out in their industries. Today, he provides strategic counsel across the firm’s account teams helping to ensure the development of comprehensive and impactful communications programs that generate significant and enduring results. Evan possesses extensive expertise and a wealth of experience in offering strategic guidance to businesses targeting the public sector. His understanding of the unique dynamics of this market and his long-term relationships with media and other industry influencers enable him to deliver unmatched results for building brand awareness and supporting sales.
In addition to his professional achievements, Evan is an avid ultra runner. He has participated in several challenging races, including Leadville 100, a grueling 100-mile trail race in Colorado. Evan has completed the Leadville 100 not just once, but twice, showcasing his determination, endurance, and commitment to pushing his limits. His passion for ultra running not only reflects his personal drive and discipline but also translates into his professional life, where he brings the same level of dedication and perseverance to his work.
He understands the importance of setting ambitious goals, developing effective strategies, and going the extra mile to achieve success. Whether it’s conquering a challenging race or delivering exceptional results for his clients, Evan is always up for the challenge and ready to exceed expectations.
Evan is based in the Washington-D.C. area and is a graduate of Virginia Tech.
In addition to his professional achievements, Evan is an avid ultra runner. He has participated in several challenging races, including Leadville 100, a grueling 100-mile trail race in Colorado. Evan has completed the Leadville 100 not just once, but twice, showcasing his determination, endurance, and commitment to pushing his limits. His passion for ultra running not only reflects his personal drive and discipline but also translates into his professional life, where he brings the same level of dedication and perseverance to his work.
He understands the importance of setting ambitious goals, developing effective strategies, and going the extra mile to achieve success. Whether it’s conquering a challenging race or delivering exceptional results for his clients, Evan is always up for the challenge and ready to exceed expectations.
Evan is based in the Washington-D.C. area and is a graduate of Virginia Tech.
Christine Blake
Senior Vice President
Christine Blake
Senior Vice President
As a Senior Vice President at W2 Communications with over a decade of experience, Christine is a detail-oriented and results-driven communications professional who builds strategic communications campaigns for technology organizations of all sizes.
Christine has worked with a diverse set of cybersecurity companies at all stages – from start-ups to well established publicly traded companies. She takes pride in garnering strategic media results, building brand awareness, mentoring team members, and coming up with creative ideas to solve unique problems.
Christine is also the founder and host of the agency’s award-winning podcast, “Inside the Media Minds.” She has interviewed over 80 influential technology reporters from Bloomberg, to CyberScoop and Time Magazine, to learn more about the hot topics being covered in the media and how technology and cybersecurity companies can set themselves apart in the crowded landscape.
Christine is active in several local organizations including Women in Technology (WIT), Washington Women in PR (WWPR) and George Mason University Alumni. She is a PR People Awards – PR Team Leader of the Year Honoree (2017), Women in Technology’s Leadership Award Finalist – “Unsung Hero,” and 2019 Communicator Award Winner.
Prior to W2 Communications, Christine worked at Hosted VoIP provider, PingTone Communications, where she led new business while creating brand/product awareness. Her diverse background also includes supporting communications for two of the largest transportation projects in the country – the 495 Express Lanes and the Dulles Corridor Metrorail Project. Christine graduated from George Mason University with a bachelor’s degree in communications, focusing on public relations.
Christine has worked with a diverse set of cybersecurity companies at all stages – from start-ups to well established publicly traded companies. She takes pride in garnering strategic media results, building brand awareness, mentoring team members, and coming up with creative ideas to solve unique problems.
Christine is also the founder and host of the agency’s award-winning podcast, “Inside the Media Minds.” She has interviewed over 80 influential technology reporters from Bloomberg, to CyberScoop and Time Magazine, to learn more about the hot topics being covered in the media and how technology and cybersecurity companies can set themselves apart in the crowded landscape.
Christine is active in several local organizations including Women in Technology (WIT), Washington Women in PR (WWPR) and George Mason University Alumni. She is a PR People Awards – PR Team Leader of the Year Honoree (2017), Women in Technology’s Leadership Award Finalist – “Unsung Hero,” and 2019 Communicator Award Winner.
Prior to W2 Communications, Christine worked at Hosted VoIP provider, PingTone Communications, where she led new business while creating brand/product awareness. Her diverse background also includes supporting communications for two of the largest transportation projects in the country – the 495 Express Lanes and the Dulles Corridor Metrorail Project. Christine graduated from George Mason University with a bachelor’s degree in communications, focusing on public relations.
Christy Pittman
Senior Vice President
Christy Pittman
Senior Vice President
Christy oversees the W2 Communications marketing team, providing strategic oversight or hands-on execution for all of our marketing services – demand generation, ABX, paid social, organic social, pay-per-click (PPC), SEO, creative design, and so on – across all of the sectors we serve.
Her eagle-eye focus on results and client satisfaction ensures she and her teams deliver successful multi-touch integrated content marketing campaigns for clients across the technology industry, including cybersecurity, satellite communications and telecommunications. She collaborates with clients and colleagues, utilizing PR, content, digital and creative, as well as research to achieve her clients’ marketing program goals.
Christy’s tech industry knowledge in both the B2B and B2G markets, combined with her PR, messaging, writing and client relations expertise make her a “go-to” resource for clients and team members for creating stand-out content used to create performance marketing and revenue generation programs that yield results aligned to client KPIs.
Christy holds a Content Marketing Certification from HubSpot and is very proficient across the marketing automation platform, as well as other marketing tools such as Sprout Social, SEMRush, and others. She graduated from the Reed College of Media at West Virginia University with a bachelor’s degree in journalism with a concentration in public relations. She lives in Northern Virginia and is a passionate Pittsburgh Steelers and WVU Mountaineers football fan.
Christy’s tech industry knowledge in both the B2B and B2G markets, combined with her PR, messaging, writing and client relations expertise make her a “go-to” resource for clients and team members for creating stand-out content used to create performance marketing and revenue generation programs that yield results aligned to client KPIs.
Christy holds a Content Marketing Certification from HubSpot and is very proficient across the marketing automation platform, as well as other marketing tools such as Sprout Social, SEMRush, and others. She graduated from the Reed College of Media at West Virginia University with a bachelor’s degree in journalism with a concentration in public relations. She lives in Northern Virginia and is a passionate Pittsburgh Steelers and WVU Mountaineers football fan.
Steve Bosk
Senior Vice President
Steve Bosk
Senior Vice President
Steve Bosk serves as a vice president at W2 Communications. Applying 15 years of enterprise tech and cybersecurity communications insights, Steve helps W2’s client portfolio craft integrated communications programs that generate meaningful results for brands among their crowded competitive sets.
Prior to W2, Steve operated a solo communications consultancy supporting brands and agencies, managing strategic communications programs and spearheading international media relations initiatives.
Steve began his communications career in New York City, working for a variety of global PR agencies supporting Fortune 500 brands, consumer, enterprise tech and cybersecurity firms. Steve graduated from University of Pittsburgh with a bachelor’s degree in communication and political science.
During a career that spans more than 20 years in both corporate communications and agency-based technology marketing communications, Tony has directed aggressive awareness and credibility programs, managed crisis communications initiatives and developed executive and thought leadership campaigns. He has consulted with start-up and emerging businesses, as well as global organizations such as IBM and Network Associates (McAfee).
An expert in messaging and positioning, Tony ensures that clients’ value propositions are skillfully conveyed, and that technical topics are presented comprehensively yet clearly. Tony leverages a deep understanding of topics and issues that drive market news to create technology communications programs which position clients at the forefront of their industries. As a result, he has fostered long-term and trusted relationships with the industry’s top reporters, analysts and bloggers.
Prior to W2, Steve operated a solo communications consultancy supporting brands and agencies, managing strategic communications programs and spearheading international media relations initiatives.
Steve began his communications career in New York City, working for a variety of global PR agencies supporting Fortune 500 brands, consumer, enterprise tech and cybersecurity firms. Steve graduated from University of Pittsburgh with a bachelor’s degree in communication and political science.
During a career that spans more than 20 years in both corporate communications and agency-based technology marketing communications, Tony has directed aggressive awareness and credibility programs, managed crisis communications initiatives and developed executive and thought leadership campaigns. He has consulted with start-up and emerging businesses, as well as global organizations such as IBM and Network Associates (McAfee).
An expert in messaging and positioning, Tony ensures that clients’ value propositions are skillfully conveyed, and that technical topics are presented comprehensively yet clearly. Tony leverages a deep understanding of topics and issues that drive market news to create technology communications programs which position clients at the forefront of their industries. As a result, he has fostered long-term and trusted relationships with the industry’s top reporters, analysts and bloggers.
Joyson Cherian
Senior Vice President
Joyson Cherian
Senior Vice President
In his role as Senior Vice President at W2 Communications, Joyson Cherian brings a diverse communications and marketing skillset that blends creativity with unique storytelling to elevate public relations, social media, and messaging programs for brands in the B2B & B2G industries.
From media relations in markets such as cybersecurity, mobility, enterprise software, government contracting, to specialized campaigns targeting healthcare, artificial intelligence (AI), and telecommunications, Joyson focuses on building customized plans for a variety of audiences. With over 15 years of experience developing strategic communications programs, Joyson utilizes emerging communication tools such as social media, blogs and podcasts to maximize amplification and engagement. By taking a technology-focused, news-driven approach, Joyson cultivates relationships with key industry media and influencers to build compelling storylines that align his client’s expertise and technology with current trends and issues.
Previously, Joyson worked at Cavalier Business Communications, where he oversaw new business acquisitions and renewals while creating brand/product awareness via unique marketing techniques. Prior to Cavalier, Joyson worked with several agencies, including Ketchum. Based in Bethesda, Md., Joyson is a graduate of the University of Maryland and often works with current communications students to provide career guidance and insights.
From media relations in markets such as cybersecurity, mobility, enterprise software, government contracting, to specialized campaigns targeting healthcare, artificial intelligence (AI), and telecommunications, Joyson focuses on building customized plans for a variety of audiences. With over 15 years of experience developing strategic communications programs, Joyson utilizes emerging communication tools such as social media, blogs and podcasts to maximize amplification and engagement. By taking a technology-focused, news-driven approach, Joyson cultivates relationships with key industry media and influencers to build compelling storylines that align his client’s expertise and technology with current trends and issues.
Previously, Joyson worked at Cavalier Business Communications, where he oversaw new business acquisitions and renewals while creating brand/product awareness via unique marketing techniques. Prior to Cavalier, Joyson worked with several agencies, including Ketchum. Based in Bethesda, Md., Joyson is a graduate of the University of Maryland and often works with current communications students to provide career guidance and insights.
Kevin Kosh
Senior Vice President
Kevin Kosh
Senior Vice President
Kevin is an accomplished storyteller and strategic consultant with more than 30 years in technology communications, and a more than 25-year cybersecurity focus. He has launched startups and managed market leaders, helping companies to define, disrupt and dominate market discussions.
Kevin has been a sought after strategic business partner involved in helping drive and guide marketing and messaging priorities, and been heavily involved in working with stakeholders to create data-driven narratives and reports ranging from market/customer trends, to threat intelligence discoveries and analysis.
For 26 years, Kevin was integral in building and running one of the industry’s most respected boutique PR firms – by clients and media alike – with a specialization in cybersecurity. He has assembled and mentored teams in high demand, and garnered deep loyalty from clients.
Kevin has been a sought after strategic business partner involved in helping drive and guide marketing and messaging priorities, and been heavily involved in working with stakeholders to create data-driven narratives and reports ranging from market/customer trends, to threat intelligence discoveries and analysis.
For 26 years, Kevin was integral in building and running one of the industry’s most respected boutique PR firms – by clients and media alike – with a specialization in cybersecurity. He has assembled and mentored teams in high demand, and garnered deep loyalty from clients.
Kathy Stershic
Senior Vice President
Kathy Stershic
Senior Vice President
Kathy wears many hats as the Senior Vice President of Messaging, Research & Content Marketing, and General Manager, GovBoost and brings decades of experience working in IT research and communications. Known for her ability to bring focus and alignment to complex environments, she has worked with many IT organizations in the private and public sectors, from industry giants and large agencies to midsize and start-up organizations.
As a senior advisor and communicator, she works with clients to help them seek, organize and translate complex information and thought leadership, then persuasively convey it to the audiences they need to engage— internal, external or both. She has extensive experience working with executives, global work teams, partners and affiliates in both mature Western economies and emerging markets.
She previously served in analyst and leadership roles for technology-centric consultancies, working in marketing research and communication strategy for high tech clients. Earlier in her career, she was a staff member for several fast growth Silicon Valley software and hardware companies. She served as President of the Silicon Valley chapter of the International Association of Business Communicators, and as Vice President of Research for the American Marketing Association’s San Francisco and Silicon Valley chapters.
Kathy holds a Bachelors Degree from Rutgers University and a Master of International Policy and Practice degree from The George Washington University, with a concentration in technology policy. She resides in Northern Virginia.
As a senior advisor and communicator, she works with clients to help them seek, organize and translate complex information and thought leadership, then persuasively convey it to the audiences they need to engage— internal, external or both. She has extensive experience working with executives, global work teams, partners and affiliates in both mature Western economies and emerging markets.
She previously served in analyst and leadership roles for technology-centric consultancies, working in marketing research and communication strategy for high tech clients. Earlier in her career, she was a staff member for several fast growth Silicon Valley software and hardware companies. She served as President of the Silicon Valley chapter of the International Association of Business Communicators, and as Vice President of Research for the American Marketing Association’s San Francisco and Silicon Valley chapters.
Kathy holds a Bachelors Degree from Rutgers University and a Master of International Policy and Practice degree from The George Washington University, with a concentration in technology policy. She resides in Northern Virginia.
Phann White
Director of Finance and Human Resources
Phann White
Director of Finance and Human Resources
Phann brings over 30 years of customer service, accounting, HR and financial planning experience to the company and has a passion for helping companies build financial structure and supporting her team to the fullest. She has worked with senior management, employees, clients and contractors to build the best environment for over 23 years.
Phann enjoys traveling, sunny days on the beach and pickleball. Most of all being a mom to her two kids. Phann’s daughter is currently majoring in Digital Marketing at VCU while her son is hoping to become the next Messi!
Phann enjoys traveling, sunny days on the beach and pickleball. Most of all being a mom to her two kids. Phann’s daughter is currently majoring in Digital Marketing at VCU while her son is hoping to become the next Messi!
Carrie VanBuskirk Karges
Vice President
Carrie VanBuskirk Karges
Vice President
Since joining W2 Communications in 2015, Carrie has played a key role in the development and activation of successful PR campaigns, including overseeing results-generating media relations, press release development, strategic guidance, social media management and much more. Carrie now serves as a Vice President and has worked with cybersecurity and technology organizations of all sizes and industries. Additionally, she leads the charge for the agency’s CYBERTACOS event series – hosting events for hundreds of cybersecurity professionals across the nation.
Prior to joining W2 Communications, Carrie graduated from Lynchburg College (now University of Lynchburg) with a bachelor’s degree in communication studies with an emphasis in public relations.
Prior to joining W2 Communications, Carrie graduated from Lynchburg College (now University of Lynchburg) with a bachelor’s degree in communication studies with an emphasis in public relations.