W2 Communications is an independent strategic communications firm with more than two decades of dedicated focus and experience supporting clients in the AI/cybersecurity, Federal government & defense tech, and space & satellite markets.
We create programs that enable organizations at all stages, from emerging startups to established industry leaders, to build trust and credibility, strengthen brand reputation and tell stories that resonate with customers, media, and stakeholders. With deep expertise in highly technical markets, our team translates complex technologies and ideas into clear, compelling narratives that differentiate brands and drive impact.
Trusted by both clients and the media, our team develops communications programs that scale with growth while positioning organizations as leaders in their industries. In commercial, it is about supporting business growth. In government, it is all about supporting the mission.
AI has exponentially complicated the challenge of standing out in the noise of the cybersecurity market. A strong story and a differentiated brand are critical for founders who want to build a powerful, durable presence and command the valuations that come with it. And it’s true at a far earlier stage than in the recent past.
On this episode of Inside the Media Minds, Christine Blake and Madison Farabaugh sat down with Ken Underhill, an award-winning IT and cybersecurity professional and writer for eSecurity Planet.
W2 Communications is an independent strategic communications firm with more than two decades of dedicated focus and experience supporting clients in the AI/cybersecurity, Federal government & defense tech, and space & satellite markets.
We create programs that enable organizations at all stages, from emerging startups to established industry leaders, to build trust and credibility, strengthen brand reputation and tell stories that resonate with customers, media, and stakeholders. With deep expertise in highly technical markets, our team translates complex technologies and ideas into clear, compelling narratives that differentiate brands and drive impact.
Trusted by both clients and the media, our team develops communications programs that scale with growth while positioning organizations as leaders in their industries. In commercial, it is about supporting business growth. In government, it is all about supporting the mission.
AI has exponentially complicated the challenge of standing out in the noise of the cybersecurity market. A strong story and a differentiated brand are critical for founders who want to build a powerful, durable presence and command the valuations that come with it. And it’s true at a far earlier stage than in the recent past.
On this episode of Inside the Media Minds, Christine Blake and Madison Farabaugh sat down with Ken Underhill, an award-winning IT and cybersecurity professional and writer for eSecurity Planet.
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At W2 Communications, we know the value of authentic connections. Connections with clients. Connections with reporters. Connections with our community.
We want to serve as a catalyst for relationship building within the cybersecurity and public sector communities. Our podcasts and networking events foster meaningful conversations and bring these respective communities together.
Taking the guesswork out of media relations. We talk to the writers behind the headlines to understand what gets them excited and what they want to cover.
The premiere cybersecurity networking event. We bring together all factions of the community for evenings filled with information sharing, networking and building connections.
Insights from public sector experts covering government tech news and policies within defense & intel, civilian, and state/local government.
All of these efforts underscore our commitment to strengthening relationships and driving awareness for the critical issues and solutions in the industries we serve.