The 2022 “Technology Content Marketing Benchmarks, Budgets and Trends” report from the Content Marketing Institute (CMI) is packed with revealing findings about the content goals of tech companies. For more than a decade, W2 Communications has committed to delivering the best content services for our high-tech clients, so the report arrives as “must read” material […]
(If you like this blog, please share it. Thanks!) In an article earlier this year for the Content Marketing Institute, digital marketing guru Sujan Patel makes a compelling case for earning the “trust factor” in content. I strongly agree that this is an overlooked value – if your target audience doesn’t consider your content as […]
(If you like this blog, please share it. Thanks!) Are you deploying multimedia content strategically – or are you doing it because “that’s what everyone is doing?” Do you have an effective content strategy? Sure, we’ve seen lots of statistics touting the dominance of video – that video will account for a staggering 80% of […]
(If you like this blog, please share it. Thanks!) In my most recent blog, I presented findings from the Content Marketing Institute (CMI) which convey the extent of challenges tech companies face in trying to produce content: The vast majority do not feel their organizations are effective at content marketing, according to CMI’s “2014 B2B […]
(This is the first of a two-part blog on effective content marketing. If you like this blog, please share it. Thanks!) As an occasional contributor and one-time webinar participant for the Content Marketing Institute (CMI), I’m always eager to read the organization’s research. Given that W2 Communications is a high-tech PR agency, I found the “2014 […]
(If you like this blog, please share it. Thanks!) Despite all of the ‘science’ that gets tossed out there about content marketing – such as proven techniques to get optimal SEO, ROI on content spend, etc. – we’re still talking about a pretty subjective practice here. Which means different perspectives will shape the final effort. […]
(If you like this blog, please share it. Thanks!) As posted here previously, I recently contributed this Content Marketing Institute piece about the growing trend of recruiting former journalists to help execute brand-content promotion. Many of these ex-reporters are hired on a contractual, freelance basis, and others – like me – do it fulltime. Either […]
(This is Part II of a two-part blog on the increasing value of content marketing. If you like this blog, please share it. Thanks!) In my most recent blog, I weighed in on recent findings from the Content Marketing Institute that validate the rise in demand for content among companies. Clearly, businesses are seeking out […]
(This is Part I of a two-part blog on the increasing value of content marketing for brand campaigns. If you like this blog, please share it. Thanks!) Got content? Apparently, it’s in big demand among companies in the B2B space that our high tech PR agency specializes in. And even if these organizations already have content […]