I realized that artificial intelligence (AI)-generated content had arrived five years ago, when a CBSSports.com bot started writing the same weekly fantasy football recap report that I had been writing for my league since 2008. True, the bot lacked an engaging voice or any semblance of a personality. It had no sense of humor, so […]
“We’re breaking up” is a phrase no one wants to hear, whether in love or content marketing. Sadly, those words remain an unfortunate reality, especially in the agency-client relationship. In fact, many of these partnerships last less than two years. Since launching our Content Development services in December 2010, W2 Communications has bucked this trend […]