In our previous blog, we talked about the five questions to ask to help ensure that your content serves your audience and your purposes. Now, we want to take a slightly more light-hearted look at some of the common content pitfalls and steps you can take to avoid them. Face it, no one ever enjoyed […]
Content is king – the adage has never been truer than in 2025. But in the same vein, not all content is created equal and not all content is right for every audience. As AI encourages more and more ‘authors’ to churn out generic content, the need for creativity and focus has never been more […]
I realized that artificial intelligence (AI)-generated content had arrived five years ago, when a CBSSports.com bot started writing the same weekly fantasy football recap report that I had been writing for my league since 2008. True, the bot lacked an engaging voice or any semblance of a personality. It had no sense of humor, so […]
“We’re breaking up” is a phrase no one wants to hear, whether in love or content marketing. Sadly, those words remain an unfortunate reality, especially in the agency-client relationship. In fact, many of these partnerships last less than two years. Since launching our Content Development services in December 2010, W2 Communications has bucked this trend […]