“We’re breaking up” is a phrase no one wants to hear, whether in love or content marketing. Sadly, those words remain an unfortunate reality, especially in the agency-client relationship. In fact, many of these partnerships last less than two years. Since launching our Content Development services in December 2010, W2 Communications has bucked this trend […]
We have a saying around W2 Communications that “thought leaders have to have thoughts.” That means relevant thoughts that speak strategically to a need or concern experienced by many people. In my years working in the tech industry, I’ve seen my share of those who think their product or service is so brilliant that just […]
(If you like this blog, please share it. Thanks!) In January, the highly regarded Content Marketing Institute forecasted that the rise of once-traditional journalists working on the brand side would emerge as one of the three most-critical content marketing trends of the year. Yet, not all traditional journalists are cut out to make such a […]
(If you like this blog, please share it. Thanks!) My colleague, Chris Leach, recently weighed in with a “New Year”-themed column about the need for self-assessment, and how PR professionals should always remember that a winning client campaign doesn’t require a complete deconstruction of prior practices in light of change. Instead, he wrote, agency teams […]