Command Your Audience
A compelling story is the key to potential buyer and media engagement. Command your audience and highlight the expertise of your subject-matter experts with narratives that differentiate, educate and strengthen credibility. W2 Communications tells your story through a full range of custom content, from thought leadership contributed articles, short- and long-form papers, surveys, and more, thoughtfully crafted by senior-level writers with deep cybersecurity and public sector knowledge.
Target Your Messaging
Is your unique market value clear and relevant? Is your message being heard–and understood? We thoughtfully analyze and organize complex information, conduct customer and competitive research, market dynamics, and our own expertise to generate messaging architectures that become the baseline of your brand strength.
Journey With Your Customers
Everything we do is foundational to your ultimate business goals. We don’t only create messaging and value-add content, but we advise how to use that content in your customer journey, according to your buyer persona, in order to amplify your brand in ways that you could not otherwise do.
Create What Never Existed
Wondering what CISOs are thinking? We can do that research and tell you and, more so, turn that into a major project or a string of content that fuels your long-term programs, executive platforms, public relations and so much more. This is simply one example of how we can work with you to create original, custom content that sets you apart in the market, with media, and with your current and future buyers.
A Few Examples
We’re versatile:
- Messaging architectures
- eBooks and white papers
- Thought leadership articles
- Infographics
- Executive presentations
- Case studies
- Use cases
- Bespoke projects
Case Studies
Inmarsat Government – PR
BehavioSec
World Wide Technology (WWT)
