Creative Design

At W2 Communications, we approach the design process as a problem-solving process. While we are big believers in pushing creative boundaries and thinking outside the box, everything we do is firmly rooted in strategic business goals, and to the extent possible data analysis. We are passionate about discovering connections and relationships between strategic initiatives and the outer boundaries of visual communications. Every project begins with the same two questions: what is the message and who is the audience? From web page wireframes and design, to video storyboards and shot lists, to the tonality of our graphic designs and presentations, everything we create serves the purpose of focused brand storytelling.

Web Portfolio | Video Portfolio | Design Portfolio

Loudoun Chamber

The Loudoun Chamber, one of Northern Virginia’s largest Chambers of Commerce, engaged the professionals at W2 Communications to perform a comprehensive brand refresh and website redesign to coincide with their 50th anniversary celebration.

Latisys

Data center provider Latisys engaged our team to produce its corporate overview video as well as a series of HR vignettes. The corporate overview piece was resourced to create a commercial that played on the scoreboard in the Verizon Center in Washington, D.C. during professional sporting events.

Vista Analytics

Vista Analytics co-founders Craig Freeman and Michael Faraci approached the design team at W2 to help them launch their new business. From the company name to logo design to collateral development through website design and launch, our team delivered a brand identity that sets Vista apart from their competitors.

SIG Sports Presentation

A Washington DC-based full-service sports agency reached out to W2  to help clearly define SIG’s value proposition and create a presentation that worked well in multiple formats.

Website Design & Development

From enterprise-scale systems to small business solutions, W2 Communications can deliver the results you need to support your digital marketing goals. Specializing in WordPress, Drupal, and Joomla!, we have the experience and in-house development team capable of creating a customized solution that best fits your needs. We are also experienced in a wide variety of eCommerce solutions, and are able to deliver your mobile responsive design, with vast and flexible functionalities.

Our process begins with understanding your overarching strategic business goals to ensure our solution will effectively target the right persona at the right moment.  Easy to navigate, visually appealing and functionally engaging websites are our hallmarks.

Film & Video Production

Producing an effective corporate presence video entails so much more than setting up the gear. Our producers work with your executive, marketing and communications teams to identify and master your value proposition, as well as your product & service offerings, your industry, and competitors. We then leverage this knowledge to carefully craft our production process from executive interviews to capturing effective b-roll footage to designing customized supporting graphics.

Branding

A business’ brand should be clear, concise, and consistent, in order to let your audience know who you are, what you have to offer, and how you differentiate from your competitors. Your brand is an important aspect of your business, and once your target audience is recognized and messaging is in place, your brand should be the foundation of your logo, website, and all marketing collateral.

Graphic Design

Having and employing marking collateral that truly reflects your business’ brand can not only boost your business’ sales, but can also create credibility and presence. Keeping your core audience and messaging in mind, we provide design and development of marketing collateral, such as: brochures, newsletters, fact sheets, press releases, business cards, signage, and all other electronic and printed promotional materials.

Web Solutions

  • Responsive, mobile-optimized open-source content management system implementations (e.g. WordPress, Drupal, Joomla!)

  • eCommerce solutions (e.g. Square, Shopify, WooCommerce, others)

  • Social media integration (e.g. LinkedIn, Twitter, Facebook, YouTube, Pinterest, Snapchat, Hootsuite)

  • Apps (e.g. iOS, Android, Windows)

Video Solutions

  • Feature length & shorts film production (e.g. brand films, diversity & inclusion films, documentaries, narrative works)

  • Corporate presence (e.g. executive interviews, remote studio setups, software demos)

  • Green screen productions (e.g. in-studio and onsite remote rigs)

  • Motion graphics & compositing (e.g. After Effects)

Graphic Design

  • Brand identity inception (e.g. logos, taglines, presence, collateral, infographics)

  • Print, signage, and scenic production (e.g. advertisements, banners, conference booths)

  • Presentation graphics (e.g. PowerPoint, Keynote, Prezi)

Event Production

  • Conference production (e.g. corporate, association, non-profits, government)

  • Intimate gatherings (e.g. industry analyst, marketing influencers, social elite)

  • Festivals (e.g. music concerts, artist events)

Contact Us

The professionals at W2 Communications welcome the opportunity to learn more about your project and discuss the many ways we can help you succeed.