Content is king – the adage has never been truer than in 2025. But in the same vein, not all content is created equal and not all content is right for every audience. As AI encourages more and more ‘authors’ to churn out generic content, the need for creativity and focus has never been more […]
In today’s digital age, thought leadership on social media can be a powerful tool for building business opportunities and making strategic connections. Similar to social influencers, social media thought leaders invest in developing their personal brand and finding unique ways to influence and captivate their audience. However, the focus for thought leaders is on establishing […]
When cyber news breaks in the technology world, it’s tempting to make quick comments to insert your company’s name into the news cycle. However, sometimes rushing to get a statement into the world has a negative impact. Haste does make waste, after all. The goal of quickly responding to breaking news should always be to […]
Blogging has become a content market staple for many businesses as it gives them an opportunity to share their direct expertise and perspective with an audience, while improving SEO. While writing for a company or personal site provides an obvious benefit, brand leaders should explore the idea of guest blogging. This is a type of […]
In an ever-expanding sea of content marketing, it’s challenging to command the attention of your target audience. Research shows that more than 60 percent of B2b decision-makers ignore the content they encounter. At W2 Communications, we recognize that our content marketing must stand out to convey our clients’ messaging successfully. Ultimately, this requires the immediate […]
We have a saying around W2 Communications that “thought leaders have to have thoughts.” That means relevant thoughts that speak strategically to a need or concern experienced by many people. In my years working in the tech industry, I’ve seen my share of those who think their product or service is so brilliant that just […]
Listen to the full episode here: https://federalnewsnetwork.com/amtower-off-center/2019/03/amplifying-your-brand-in-the-govcon-market/ This week on Amtower Off Center, host Mark Amtower interviews Evan Weisel, Tony Welz and Stephen Mackey of W2 Communications on the evolving nature of communications and PR in GovCon. Stephen Mackey, Evan Weisel and Tony Welz, W2 Communications (Left to right) Topics include: Insight by RSA: Leaders in innovation examine identity […]