World Wide Technology (WWT)

Brief Overview

World Wide Technology (WWT) partnered with W2 Communications to provide strategic guidance, messaging, public relations, content development, social media and digital marketing services for the company’s Public Sector Practice, providing visibility for its capabilities, experts and partners.

Customer

WWT is a $14.5 billion global technology solutions provider that combines expertise and services for large public and private organizations worldwide. Through its Advanced Technology Center and relationships with key technology providers, WWT helps customers and partners conceptualize, test and validate innovative technology solutions for organizational needs.
For more than 30 years, the company’s Public Sector Practice has forged longstanding relationships with state, local and federal organizations, as well as higher education institutions, to implement and deliver technology solutions that meet their cybersecurity, modernization, AI and employee enablement needs.

Opportunity

The WWT team needed a full service marketing agency to identify additional ways to provide visibility for its deep bench of subject matter experts who could provide keen, in-depth insights into the trends and issues facing all levels of public sector organizations.
WWT’s Public Sector division also needed the expertise necessary to develop content for its Advanced Technology Center that appealed to the needs of its customers, while developing messaging that clearly articulated the company’s technology and capabilities
In addition, WWT’s Public Sector marketing team wanted to streamline its social media activities and wanted a single source to manage both organic and paid social media campaigns for key public sector accounts and partners.

Solution

The W2 Communications team worked directly with WWT’s Public Sector Marketing team to interview key executives and build platforms for them to highlight their insights—including media interviews, contributed articles, blog posts as well as podcast interviews.
W2 Communications also implemented a social media strategy that led to a more consistent presence on social media for the Public Sector Practice and key executives, while highlighting the company’s updates and presence at key conferences and events around the nation.
As part of these event-driven activities, W2 Communications developed content and messaging to further differentiate WWT’s value in public sector marketing. This included blog posts, product messaging, press releases, program plans for events, and speaking and awards nominations.

Result

Results of this program led to media visibility for the Public Sector practice in key publications such as FedScoop, National Defense, Government Computer News, SIGNAL MEDIA, Security Management and eSchool News.
In addition, key executives were selected for key public sector awards such as the FedScoop 50, EdScoop 50, RedHot GovCon, and FedScoop Best Bosses 2022.
As part of W2 Communication’s organic social media program, the WWT social accounts grew by 50 percent, with over 1600 new followers.