Alert Logic

Brief Overview

Founded in 2002, Alert Logic is the leading managed detection and response (MDR) provider that delivers comprehensive coverage for public clouds, SaaS, on-premises, and hybrid environments. Alert Logic has a cloud-native technology and white-glove team of security experts and a SOC protecting its customers 24/7/365 to respond and resolve any threats.

Customer

Alert Logic is headquartered in Houston, Texas and has business operations, team members and channel partners located worldwide
Alert Logic has a strong channel program and works with AWS Cloud, Azure, SaaS and on-prem environments
A true leader in MDR, its team of cybersecurity experts work closely with customers to understand their unique needs and business context, empowering them to resolve whatever threats may come
Key industries include financial services, healthcare, retail, hospitality, technology

Opportunity

The objective of this campaign was to help define Managed Detection and Response (MDR) and position Alert Logic as the top source on MDR and tangential topics.
This is a crowded and vague space; many vendors use MDR as a buzzword so it was essential to differentiate and establish Alert Logic as the de facto leader

w2 communications powerpoint keynote presentation design

Solution

Starting with the initial roll-out and announcement of its MDR Manifesto, W2 Communications activated a steady cadence of supporting storylines.
The W2 Communications team came up with strategic proactive topics on a monthly basis that aligned to Alert Logic’s 3 MDR pillars and manifesto’s 7 tenets that help further substantiate Alert Logic’s MDR thought- and technical leadership position.
W2 Communications immediately embedded with Alert Logic’s executives and thought leaders to identify valuable content and media opportunities

Result

The W2 Communications team secured a 7-part series in VMblog in which Alert Logic thought leaders defined various MDR concepts
Alert Logic was featured in 22 MDR-focused stories over 3 months including press mentions, broadcast features and podcast interviews
This consistent momentum significantly increased Alert Logic’s visibility and helped solidify its leadership in this space