When cyber news breaks in the technology world, it’s tempting to make quick comments to insert your company’s name into the news cycle. However, sometimes rushing to get a statement into the world has a negative impact. Haste does make waste, after all. The goal of quickly responding to breaking news should always be to […]
This week on Inside the Media Minds, our host Christine Blake, spoke with Troy Schneider, General Manager for Government Executive Brands, and James Hanson, Group Publisher, Federal and Technology, at Government Executive. During the conversation, James shares his pursuit of broadcast journalism and dreams of working for ESPN before finding himself in defense journalism, then […]
With our expertise in digital marketing campaigns, content marketing, multimedia and other services, we pride ourselves on effectively serving the interests of clients through a wide variety of forms – videos, web design, social media, public relations, blogs, white papers, trade-press executive bylines, case studies, podcasts, webinars, speaking opportunities, press interviews and more – to […]
The RSA Conference for years served as one of the preeminent events for cybersecurity companies to showcase their latest innovations and improvements to a captive and educated audience. By now you know that for the second year in a row RSA is needing to alter its plans. This year’s event is moving from early February […]
On this week’s episode of Inside the Media Minds, our host Christine Blake speaks with Vera Bergengruen, Washington Correspondent for TIME Magazine. Vera shares her wide background in journalism – from working in cities like Miami and Washington, D.C, to covering different beats for newspapers and magazines. Vera also discusses what she does now for […]
Countless experts say that target audiences are looking for good storytelling in content marketing. Fortunately, most marketing professionals acknowledge this now by using creativity and craft to drive toward a unique and valuable connection to their intended customers. Yet, do they come up with stories with “show” details related to plot lines, pain points and […]
Blogging has become a content market staple for many businesses as it gives them an opportunity to share their direct expertise and perspective with an audience, while improving SEO. While writing for a company or personal site provides an obvious benefit, brand leaders should explore the idea of guest blogging. This is a type of […]
In content marketing, it’s an important but little-discussed topic: When collaborating on an article with a client, how do we capture their voice? After all, when we work with a client, we usually work on more than just articles with them. We represent them across all public appearances, including interviews, podcasts, webinars and speaking engagements. […]
More than nine out of 10 marketers and businesses see content as a valuable business asset with 56 percent of businesses planning to spend more on content creation in the immediate future, according to 2020 survey by Siege Media. The inherent value of creating content is well understood, but many organizations still struggle to fully […]
In an ever-expanding sea of content marketing, it’s challenging to command the attention of your target audience. Research shows that more than 60 percent of B2b decision-makers ignore the content they encounter. At W2 Communications, we recognize that our content marketing must stand out to convey our clients’ messaging successfully. Ultimately, this requires the immediate […]