Account-Based Experience is a modern B2B marketing strategy that focuses on creating personalized, highly relevant experiences for your most valuable accounts. At W2 Communications, we use ABX to ensure your brand is front and center with the decision-makers that matter most, delivering messaging that resonates at the exact moment it counts.
Unlike traditional lead generation, ABX prioritizes quality over quantity. It combines the targeting precision of Account-Based Marketing (ABM) with cross-functional collaboration across marketing, communications, and sales to create a cohesive, consistent experience across every touchpoint.
With ABX, we help you:
- Identify high-value accounts based on your Ideal Customer Profile (ICP)
- Align sales and marketing outreach around key decision-makers
- Deliver tailored content based on where each account is in the buying journey
- Maximize engagement and trust across earned, owned, and paid channels
How ABX Works at W2 Communications
ABX is not a one-size-fits-all tool, it’s a strategic, intentional framework designed for growth.
We begin by identifying the accounts that matter most. Through buyer intent signals, audience insights, and industry data, we zero in on high-value organizations and the stakeholders within them.
Next, we create a tailored content strategy that speaks directly to each account’s pain points, goals, and stage in the decision-making process. This may include thought leadership, blog content, strategic email sequences, landing pages, or media coverage.
Then we distribute your content across the channels that count like earned media (PR), paid campaigns (LinkedIn Ads, Google Ads), organic social, and email marketing. This ensures your message reaches decision-makers in the right place, at the right time.
Throughout the campaign lifecycle, we monitor engagement and refine tactics based on sales conversations, performance metrics, and pipeline progression. Every message is aligned. Every impression builds momentum.
When PR and ABX Meet
ABX thrives when supported by strong brand credibility and that’s where our Strategic Communications team comes in.
Public relations builds trust by getting your story into the media outlets your buyers already follow. ABX delivers that earned credibility directly to your target accounts, creating a seamless experience that feels personalized and authoritative.
Think of PR as the spark and ABX as the fuel. Together, they ignite deeper relationships and speed up the path to conversion.
Is ABX Right for You?
ABX is a smart, strategic fit if your organization is:
Let’s Build an ABX Strategy That Converts
Your key accounts are waiting. Let’s reach them with personalized, relevant, and trust-building experiences that move the needle.
Interested in working together?
Fill out the form below to connect with our team, or book a call directly with our experts.