Public Relations has always been more than media relations. It amplifies brands, educates markets and influences decision makers. Now more than ever, it also serves as a critical component of any marketing, and more specifically demand generation programs.
Our team takes technical leadership and translates that to compelling storylines that resonate and set your company apart among the most strategic trade media that matter most. We then turn these technical storylines into business press and broadcast stories that speak to the C-Suite. Our clients are consistently tapped by CNN, Bloomberg, The Wall Street Journal and others to provide commentary and insights to investor and mainstream audiences.
W2 Communications creates strategic campaigns that spotlight your unique business value and speak to the needs of your target audiences. We uncover what makes you unique, then tell that story to build your brand in meaningful, impactful ways. We don’t get coverage for the sake of coverage – we get coverage that aligns with your growth strategy and doubles as a sales tool.
To ensure the greatest impact, we marry your objectives with each reporter’s focus, tailoring the story to spotlight your differentiators through the reporter’s lens. The media trust us because we know what they need and respect their journalistic priorities.
Case Studies
NASA
Hitachi Vantara Federal
Wing Security
Censys
Secure Code Warrior
Pondurance
Alert Logic
