(If you like this blog, please share it. Thanks!) Like so many marketing niches, the PR industry is transforming itself with new platforms and mediums. This allows practitioners to reach and deliver messages to target audiences like never before, taking advantage of integrated campaigns using traditional PR, social media, content development and thought leadership. So […]
Why D.C. is Great for Women Entrepreneurs
(If you like this blog, please share it. Thanks!) Let’s hear it for the women in technology of the greater Washington D.C. area! Much of the buzz at last week’s Potomac Techwire Statup Outlook 2012 (#StartOut) event focused on a definitive trend: That women are increasingly finding their footing in the startup scene. It’s no […]
How to Pitch Reporters in the Digital Age
(If you liked this blog, please share it. Thanks!) What’s the best way to really connect with a reporter? If you attended the recent W2 Communications-hosted event, “Social Media & the Press: How to Build Lasting Relationships,” you’d walk away with a great deal of valuable insight. Here’s what leading journalists taking part had to […]
Run! Geek! Run! Nets Significant Contribution for Equal Footing
(If you like this blog, please share it. Thanks!) Thanks to the hard work of the Equal Footing Foundation, a long list of corporate donors and (most appreciatively) the 600 runners who took part, our recent Run! Geek! Run! 8K event raised $14,000 for Equal Footing. Equal Footing seeks to increase access to computer learning […]