PR Campaigns Require Year-Round Effort

(If you like this blog, please share it. Thanks!) If your communications/PR program amounts to sending out a couple press releases a year about product launches, then you don’t really have a program. A communications/PR program must be 100 percent integrated into a company’s overall, business planning. It combines multiple platforms and formats to communicate […]

How PR Pros Should Engage Reporters

(If you like this blog, please share it. Thanks!) In my early years of journalism, I once worked for an editor who wanted to get rid of every chair in the office. Why? Because, in doing so, he’d force his reporters to go out and conduct in-person interviews. He never actually removed the chairs. But […]

Geeks on the Run — for a Great Cause

(If you like this blog, please share it. Thanks!) If you care about the future of IT innovation in this region – specifically the state of technology education for young people within our communities – there’s still time to make a difference. That’s because our high tech PR agency is proud to once again host […]

NVTC Celebrates Area’s Hottest Companies

(If you like this blog, please share it. Thanks!) This week the Northern Virginia Technology Council (NVTC) announced the winners of the 11th Annual NVTC Hot Ticket Awards, honoring the region’s best and brightest entrepreneurial technology companies. More than 500 members of the Northern Virginia technology community came out Tuesday night to celebrate the nominated […]

How to Land Great Media Coverage

(If you like this blog, please share it. Thanks!) Ultimately, the aim of any PR firm boils down to this simple notion: Generate results that support the client’s business. Or else. But, in many cases, the best way to accomplish this – with the most prominent and positive placement – doesn’t even involve an interview […]

How Social Media is Shrinking the Globe

(If you like this blog, please share it. Thanks!) Thanks to technology, it really is a small world after all. “Small” as in über-connected. At first, ARPANET-based email developments and then Tim Berners-Lee’s hypertext breakthroughs made it possible to reach virtually any information or person with a machine and a mouse. Social media has further […]

Biggest Myths about the “New PR Realities”

(If you like this blog, please share it. Thanks!) As indicated on our blog, I recently spoke at the Mid-Atlantic Marketing Summit(@MAMSummit) last week as part of a panel discussion on the “new realities” of PR. Here’s my take on the topic: The contention that a wave of “new realities” are transforming the very essence […]

In Need of a Message Makeover?

Organizations ‑ especially tech companies ‑ often encounter difficulty in describing product/services offerings to audiences in a clear manner. Take the cloud, a concept subject to a long stream of muddled messaging. Heavyweights like Google, Apple and Microsoft have spent a fortune to unveil their cloud-based products to the consumer market. But try asking potential […]

Revealing the “New Realities of PR”

(If you like this blog, please share it. Thanks!) Like so many marketing niches, the PR industry is transforming itself with new platforms and mediums. This allows practitioners to reach and deliver messages to target audiences like never before, taking advantage of integrated campaigns using traditional PR, social media, content development and thought leadership. So […]