Latisys

Case Study

Data center provider Latisys engaged our team to produce its corporate overview video as well as a series of HR vignettes. The corporate overview piece was resourced to create a commercial that played on the scoreboard in the Verizon Center in Washington, D.C. during professional sporting events.

Customer

Leading hybrid cloud hosting and data center provider
Data centers in Ashburn, Virginia / Chicago, Illinois / Denver, Colorado / Irvine, California
Nearly 400,000 square feet of raised floor

Challenge

CEO & CMO engaged our team to create a corporate overview video illustrating Latisys’ capabilities, infrastructure and scalability
Human Resources SVP engaged our team to deliver a morale-building “Get To Know Your Team” initiative, leveraging video of employees across four time zones

Journey

We conducted interviews with over 60 employees, from junior staff to the C-suite over eight days on location in each of the company’s four data centers
We filmed extensive b-roll in lobbies, cages, cold aisles, rooftops, generator rooms – even under the floor

Solution

By carefully coordinating location filming schedules with the Latisys team (both HR and Corp Comm) we were able to create an efficient production schedule, which allowed the inclusion of key client to participate in the corporate overview video.
By leveraging green screen backgrounds, we were able to film onsite within each data center, alleviating the need to schedule local production studios thereby needlessly complicating executive schedules

Implementation

The corporate overview video was launched in conjunction with several other key marketing initiatives, accentuating a major shift in Latisys positioning
The HR video was leveraged for several internal initiatives, and was lauded by staff at all levels, allowing HR to use the videos for ongoing recruiting purposes

Results

The corporate overview video was able to be re-edited and re-purposed across a wide-variety of channels, including center-floor at the Verizon center in Washington, DC during professional sports games
Latisys was acquired by Zayo for $675 million

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