INSIDE THE MEDIA MIND OF STEVE ZURIER: FREELANCE JOURNALISM AT ITS FINEST

This week on Inside the Media Minds, our host Christine Blake spoke with Steve Zurier, a freelance journalist writing about technology and cybersecurity for over 30 years.  Steve has always been on the cutting edge of tech and first dove into the world of computers in the ‘90s while working at Government Computer News and […]

Social Responsibility Launch: Pro-Bono Services for Non-Profit Organizations

We recently shared that our team is taking a public stance on social causes that are important to us and made a commitment to actively support initiatives we’re passionate about. Now, we’re taking action by launching a new program to find organizations that are working on projects and causes that align with our values. W2 […]

Media Relations 2020 – The Real Reason Your Programs Are Falling Short

Plan, Pivot, Repeat – That seems to be the mantra of 2020. The best laid plans fall victim to rapidly changing news cycles, physical disruptions, budget constraints and consumer interests. This year has been a rollercoaster for most businesses – and their marketing teams are no exception.  How do you market and sell products and […]

INSIDE THE MEDIA MIND OF IAIN THOMSON: JOURNALISM AND PR IN THE DIGITAL ERA

On this week’s episode of Inside the Media Minds, our host Christine Blake spoke with Iain Thomson, US News Editor at The Register, a global enterprise technology news publication.  Iain’s passion for journalism began early when he first shadowed a journalist at 11 years old. Since then, he has established an impressive background covering technology […]

Is Instagram Reels Right for Businesses?

Last week, Instagram announced Instagram Reels: a way for users to create short 15-second clips to share on their personal feed and to the Instagram Explore page.  This new capability has strong similarities to TikTok, which creates looped videos up to 60 seconds long. TikTok has 500+ million monthly active users, but the app has […]

Inside the Media Mind of Jill Aitoro: Insight into her new role as Editor in Chief of SC Media

On this episode of Inside the Media Minds, our host, Christine Blake, spoke with Jill Aitoro, the new Editor in Chief of SC Media and Editorial Director of The CyberRisk Alliance. Jill dives into the details of her new roles at SC Media and The CyberRisk Alliance, and her goal to expand upon a 30-year-old brand to […]

4 Key Questions for Starting a Digital Marketing Campaign

The world is online now more than ever and marketers need to take advantage of the surge in online traffic, but there are a few things that need to be determined before jumping into a digital marketing campaign. In this blog, we explore the first four questions a marketer must ask themselves before starting a […]

Inside the Media Mind of Paul Gillin: The Future of Technology and Social Media

On the latest episode of Inside the Media Minds, we spoke with Paul Gillin, Enterprise Editor at SiliconANGLE as well as author and independent Social Media Marketing Consultant.  Paul has been in the enterprise technology space for more than 38 years and was one of the founding editors of Computerworld and TechTarget. In the 90’s […]

Rebranding the Washington Redskins

We received an inquiry from the Washington Business Journal last week to offer up a new name for the Washington Redskins. I penned this article with some editing help from my colleagues Dennis & Christy, and here’s the article on the WBJ: https://www.bizjournals.com/washington/news/2020/07/10/pr-advertising-experts-washington-nfl-team-name.html The full piece is as follows: In these times of nearly unprecedented […]

5 Critical Considerations Before Starting a Paid Social Campaign

When it comes to paid online advertising, 72 percent of B2B marketers use paid social. Businesses looking to take a step further from organic social media to establish brand awareness, drive traffic to specific web pages or create a lead generation strategy, could all utilize paid social media. As your organization evaluates opportunities with paid social […]