What’s Your New Year’s Resolution?

As we kick-off 2023, we have a lot to look forward to. Over the course of a year, we’re constantly striving to be the best integrated marketing professionals we can be. But, it’s good to set goals for ourselves.  Here are  some of the W2 Communications team’s New Year’s resolutions:

International Women’s Day 2022: What’s the Best Advice You’ve Received?

At W2 Communications, we are proud to have a group of talented, thoughtful women on our team of integrated marketing professionals. These women are not only dedicated to delivering the highest quality results to our clients; they’re also invested in pouring into one another and building each other up. In the spirit of encouraging other […]

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Breaking Through the Noise and Maximizing your RSA Investment

It’s February, which can only mean one thing: cybersecurity companies across the U.S. are in the midst of preparations for the industry’s largest event – the RSA Conference. With more than 42,000 attendees expected, this year’s conference will be bigger than ever – making it even more difficult to stand out from the crowd. We […]

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A Letter from Hacker Summer Camp (#BHUSA2018)

Dear Cyber Enthusiast, Greetings from Black Hat 2018! The crowd that’s descended on this year’s conference seems bigger than ever – and more diverse than the highly technical, research-oriented attendees that have come to this event for the past twenty years.  Since Monday, aside from seeing thousands of technical pros and vendors of infosec products […]

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Debating the Government’s Role in Artificial Intelligence Innovation

Artificial Intelligence (AI) is poised to transform life as we know it. From healthcare delivery and transportation to marketing, customer service, and a plethora of other applications, AI will have a profound impact on society, particularly on the workforce. Today’s AI capabilities are at the level of codifying common skills, but eventually what’s being called […]

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Deploying Secure Cloud Solutions for Federal Agencies

Cloud computing has moved into the mainstream, and federal agencies are embracing it along with their private sector counterparts. While there have long been concerns about the security of cloud environments, particularly public cloud which dwells outside an agency’s firewall, big strides in cloud security have been made, increasing its attractiveness for a breadth of […]

Kathy Stershic, W2 Communications

Employee Feature Friday – Kathy Stershic

As a senior director of content at W2 Communications, Kathy Stershic brings more than two decades of experience working in IT research and communications. Kathy is known for her ability to bring focus and alignment to complex environments including working with many IT companies in various stages of growth, from industry giants like Cisco and […]

EmployeeFeatureFriday: Mike Atkinson

(If you like this blog, please share it. Thanks!) Mike Atkinson joined W2 Communications in April 2016. As an account executive, he manages media relations, flagging award/speaking opportunities while identifying potential targets for client news for his client teams. Previously, Mike worked in-house as head of the marketing team at New Oasis International Education in […]

New Brand … Same Client Commitment

(If you like this blog, please share it. Thanks!) What’s in a name? For our firm, a rebranding/name change that’s launching this week amounts to much more than a website makeover and new business cards. As we approached our tenth anniversary this year, we realized we were overdue for the rebranding. After all, we started […]