Now Live: W2 Communications’ 2023 Social Media Guide

Introducing our Social Media Guide for 2023! Social platforms are powerful tools that help an organization share its message and highlight the brand to external audiences – and this guide can help you ensure your company is headed in the right direction!  When planning your social media strategy, it’s important to acknowledge your audience, your […]

6 Ways to Transform a Static PR Campaign

(If you like this blog, please share it. Thanks!) When bringing in a New Year, it’s common to conduct self-assessments: As a professional, you may evaluate what endeavors within the last 12 months have worked well, and how to improve upon them. In the PR industry, making improvements isn’t really about undergoing dramatic overhauls. It’s […]