It’s summer time! Maybe you have fond memories of going to camp – or at least of watching summer camp movies. Who says the fun is just for kids? Amidst the “dog days” of August, thousands of otherwise sane adults descend on Las Vegas (average daytime temperature: 103 degrees) for two of the hottest cybersecurity […]
(If you like this blog, please share it. Thanks!) We get all kinds of interesting visitors here at our high-tech PR firm. Some of them, in fact, are journalists who have – on the surface – little to do with IT. But that would be a misimpression. Because if you’re a working reporter, the latest in […]
(If you like this blog, please share it. Thanks!) What happened to my Facebook, Twitter and LinkedIn feeds? Instead of text-based updates from work colleagues/associates, friends and family, my pages are filled with images, videos, screen captures, e-cards and quotes. Not that my social-media circle is generating all of this content on its own. Instead, people are posting what other […]
(If you like this blog, please share it. Thanks!) Organizations are still struggling with social media: They realize it’s great for customer connectivity/response and brand recognition/loyalty. But they face difficulties in establishing effective policies and procedures that ensure that employees are sending the right messages out there. For evidence, look no further than the world […]
Today’s organizations need a bigger-picture focus when it comes to online marketing strategies. Companies invest heavily into advertising and communications for off-line efforts, while the digital side gets relatively snubbed. For success in today’s environment, online marketing must fully integrate into the entire scope of business planning. Such foresight will ultimately result in your online […]
(If you like this podcast, please share it. Thanks!) Over the next three to five years, what will distinguish the companies that maximize value from blogs, Facebook, Twitter, etc. and those that don’t? Much of this will boil down to the effectiveness of content curation and company ambassadorship, according to social-media expert Shashi Bellamkonda […]
(If you like this blog, please share it. Thanks!) Thanks to technology, it really is a small world after all. “Small” as in über-connected. At first, ARPANET-based email developments and then Tim Berners-Lee’s hypertext breakthroughs made it possible to reach virtually any information or person with a machine and a mouse. Social media has further […]
(If you like this blog, please share it. Thanks!) As indicated on our blog, I recently spoke at the Mid-Atlantic Marketing Summit(@MAMSummit) last week as part of a panel discussion on the “new realities” of PR. Here’s my take on the topic: The contention that a wave of “new realities” are transforming the very essence […]
(If you like this blog, please share it. Thanks!) Like so many marketing niches, the PR industry is transforming itself with new platforms and mediums. This allows practitioners to reach and deliver messages to target audiences like never before, taking advantage of integrated campaigns using traditional PR, social media, content development and thought leadership. So […]
(If you liked this blog, please share it. Thanks!) For more than a year now, we’ve had a blast putting out the W2 Communications blog. Judging from the feedback we get from our readers – both on and offline – you’ve enjoyed it too. As a hi tech PR agency that’s constantly in the middle of […]