Five Minutes With … Wayne Schepens on Bringing IT to Market

Without an effective “go to market” strategy, an IT product/services idea is simply, well, an idea. Instead, tech companies must assemble a plan that will carefully examine the competitive field, establish differentiation, finetune messaging, pinpoint targeted customers and reach out to analysts, among other requirements. As a vice president with W2 Communications, Wayne Schepens oversees […]