stephen mackey chief creative officer By Stephen Mackey on

Mesh Multimedia Delivers Confiance Website

Mesh Multimedia Delivers New Confiance Web Site Implementation

Purcellville, VA – February 11, 2010 – Mesh Multimedia, a Loudoun County-based Northern Virginia creative agency, has launched the new Confiance Web site. Beginning with a comprehensive functional analysis of the previous site as well as a detailed competitive analysis, Mesh was able to recommend improvements in both the site structure and content authoring style for SEO.

Stephen Mackey, Creative Director for Mesh Multimedia notes “Our creative process is very content and audience-centric. We feel it is critical to define a crisp message and identity a focused target audience prior to engaging in visual design. We worked closely with the Confiance leadership and the team at Welz & Weisel Communications to gain real insights into Confiance’s opportunities, to both gain market share and strengthen current customer relationships. Once those lessons were learned and opportunities defined, the visual design process began to support those goals.”

In addition the Web site launch, Mesh has been working with closely with the Confiance leadership to re-design their case studies, marketing slicks, and conference visuals.

About Confiance
Confiance is a global provider of business transformation solutions for commercial and government organizations. The company provides a comprehensive approach to Business Process Management, Enterprise Architecture and Service Oriented Architecture through a combination of consulting, education and technology that allows organizations to be more efficient, agile and improve service to customers and citizens. Confiance is recognized by its Global 500 and government agency customers as a trusted partner that helps implement change in order to achieve business results. Confiance’s customers include Alcoa, Bank of America, Bose, GE Commercial Finance, Kraft, State of New York, U.S. Army, Vodafone and Wyeth. For more information visit: www.confiancegroup.com.

About Welz & Weisel Communications
Welz & Weisel Communications is focused on creating proactive, ongoing public relations campaigns that yield measurable results for clients in the business-to-business and business-to-government high-technology marketplaces. The firm helps launch, build and sustain PR programs for both privately-held and publicly-traded companies. The Welz & Weisel Communications team is aggressive, strategic and proactive, ensuring its clients achieve business goals and capture market visibility and market share. For more information, visit www.w2comm.com or call 703-218-3555.

About Mesh Multimedia
Mesh Multimedia was founded to allow enterprises, small business and government agencies to profitably leverage the “mesh” – the experiential network that enables simultaneous integrated media delivery through multiple channels. This experiential network can be comprised of any combination of audiovisual mediums, collaborative Web applications, Internet communications, print and live events. Mesh provides our clients the ability to encourage their consumers to engage in multiple channels of information exchange, thus providing new opportunities to deliver their message. For their audiences, Mesh is enabling media consumption at the right place, at the right time, in the right manner, with previously unrivaled capabilities for cross-referencing and elaboration. More information and our portfolio is available at www.MeshMultimedia.com.

Contact:
Shannon Mackey
(703) 216-9194
Shannon@MeshMultimedia.com

stephen mackey chief creative officer

Stephen Mackey, Chief Creative Officer

A dynamic public speaker and Telly-award winning producer and director, Stephen brings to W2 Communications a wide range of experience in all facets of multimedia production, including executive video production, scriptwriting, audio engineering, production design, software development, digital media product management, as well as technology and operations executive management.

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