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It’s not enough to simply produce good content marketing. There are literally billions of online searches conducted every day. If your company is producing well-packaged content yet remains behind the curve on search engine optimization (SEO), then it’s very likely to “get lost” out there amid a large sea of competing messages.
Let’s face it: If you’re not on the first page of a search-results screen, you may as well not exist.
Rufus Manning, a W2 Communications senior account director, serves as the agency’s resident search engine marketing expert. He’s now rolling out the search engine optimization services for clients, to ensure that their press releases, blogs, podcasts, white papers and other business-serving forms of content land in front of the desired, target customers/audiences. Listen to our conversation about optimal search engine optimization practices.
Stay tuned to this blog space for an upcoming webinar presented by Manning about this very topic, in mid April.
About our guest: Rufus Manning is a senior account director with W2 Communications. He has spent the past 14 years driving both global agency and corporate communications and social media programs for B2B and B2C technology companies. He most recently lead the corporate communications efforts for a number of established technology brands including VeriSign (NASDAQ: VRSN), TARGUSinfo, Motricity (NASDAQ: MOTR) and iProspect, the Original Search Marketing Firm.
This interview was hosted by Dennis McCafferty, Director of Content for W2 Communications, a high tech PR agency. Find out more about our full service communications offerings. Subscribe to our “Tech Connections: Five Minutes With …” series on iTunes.