By Dennis McCafferty on

Five Minutes With … Joyson Cherian on Rapid Response

Joyson Cherian

Cherian: “(Rapid response) refers to the ability to ‘turn on a dime’ when news breaks to get your executives out in front as the designated authorities to quote.”

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When news is breaking — whether a nasty virus is taking down major websites, a new regulatory initiative is proposed or any other kind of major developments surface involving the technology industry — whom does the industry/national press seek out for expert commentary? These thought leaders likely represent companies that are savvy about rapid-response communications. The term refers to the ability to “turn on a dime” when news breaks to get your executives out in front as the designated authorities to quote.

 

In this “Five Minutes With …” installment, communications expert Joyson Cherian sheds insight on why a rapid-response strategy is so critical, and how to launch one. Listen to our conversation about rapid-response communications.

This interview was hosted by Dennis McCafferty, Director of Content for W2 Communications, high tech PR agency. Find out more about our full service communications offerings. Subscribe to our “Tech Connections: Five Minutes With …” series on iTunes.

Dennis McCafferty, Vice President of Content

As Vice President of Content, Dennis McCafferty brings more than 20 years of experience in editorial, working in all forms of content: metro/national newspapers, regional/national magazines, custom publications/content marketing, radio, TV, blogs and social media. Since joining W2 Communications, Dennis’s projects have included white papers, industry-publication byliners, blogs, op-eds, podcasts and case studies for the range of the agency’s clients.

Previously, he launched his own B2B/B2G/custom-publishing business, DM Enterprises, and worked with clients such as IBM, Advanced Micro Devices, USAA, Nationwide, Amtrak, Ritz-Carlton, MasterCard, GM and many others for their content marketing needs. He has also contributed to Baseline, CIO Insight, Washington Technology and VARBusiness magazine, among other titles.

From September 1997 through March 2010, he served as Senior Writer at USA WEEKEND, for which he interviewed newsmakers such as Presidents Bush and Clinton, Caroline Kennedy, Donald Trump and Web founder Tim Berners-Lee. Before WEEKEND, he was a staff writer for the Atlanta Journal-Constitution, where he won a national, first-place award for investigative reporting.

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