Public Relations

A successful Public Relations program builds positive industry awareness, differentiates a company from its competitors and helps elevate a company as a leader in its market. From a customized strategy through targeted initiatives and campaigns, W2 Communications creates PR programs that educate and influence media, analysts, buyers and target audiences.

From industry leaders to emerging start-ups, our team has launched hundreds of solutions, repositioned entire organizations, supported IPO efforts and driven thought leadership campaigns that made attention-getting headlines.

enSilo

enSilo engaged our PR team at W2 Communications to get its name at the forefront of a crowded market and offer a unique voice of reason. Our team implemented a thought leadership campaign with an authentic message strategically aimed towards a target audience, designing a sequence of media relations initiatives and successfully launching a full PR campaign.

Digital Shadows

Digital Shadows engaged the professionals at W2 Communications for guidance in differentiating themselves from the crowded market of threat intelligence. Our team strategically secured media coverage, generated responsibly provocative arguments in the media and provided business level proposition value on security threat intel to decision makers.

Acendre

Acendre engaged W2 Communications to develop its messaging and  PR as well as articulate its marketing experience and expertise to support its presence and growth in the U.S. market, with a focus on the federal government.

Inmarsat

Inmarsat wanted to clearly position itself as the leading provider of commercial satellite communications and be presented as insightful experts on ongoing industry trends. W2 Communications contributed content, award and speaking opportunities to consistently tout key corporate messages and reiterate the value of COMSATCOM.

Media Relations

Our years of building trusted relationships with business, broadcast and IT trade press as well as analysts enable us to present tailored information and insights that are pertinent to each writer. Our deep experience creating engagement with these key influencers allows us to cut through the noise, thoughtfully target your message and earn precious coverage.

Rapid Response

Up to 90% of tech coverage is driven by current events and breaking news. We work with you to implement a rapid response program that immediately leverages your key messaging, creates a compelling response, and pitches reporters with your expert viewpoints on what’s happening NOW.

Influencer Strategy

Public relations is much more than issuing press releases, pushing information to media and hoping you get noticed. With today’s marketing environment, that approach will simply not succeed. Winning PR programs initiate differentiating activities and campaigns that emphasize each client’s unique perspectives, thought leadership and market position.

Analyst Relations

Successful analyst relationships can create references for press and customers that support both your PR program and your sales efforts. We implement analyst programs to secure regular briefings and maintain ongoing dialog with key industry experts, ensuring these influencers maintain a complete understanding of your solution and its market advantages.

High-level Speaking Opportunities

Spoken words can increase resonance and emotional connection with the audience. We identify relevant industry conferences and trade events to submit your executives for keynote and panelist opportunities. To ensure consistency and efficient reuse of successful materials, we will create a speakers bureau database of your speaker bios, photos and their potential speaking abstracts.

Awards

Third party validation earns your company more respect. We research award opportunities that recognize your best offerings, leaders, customer solutions and company culture. We prepare strong, pointed award submissions for high visibility, prestigious opportunities that regularly garner our clients the kudos they deserve!

Client Coverage

Over the years W2 Communications has garnered our clients incredible media exposure, which has amplified their voice in increasingly crowded marketplaces.  Learn more about our recent wins here.

Contact Us

The professionals at W2 Communications welcome the opportunity to learn more about your project and discuss the many ways we can help you succeed.