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EmployeeFeatureFriday: Christine Blake

Blake: "Be proactive, take ownership of your work, and think outside the box."

Blake: “Be proactive, take ownership of your work, and think outside the box.”

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An account supervisor for W2 Communications, Christine is a detail-oriented and results-driven communication professional who builds public relations campaigns for technology organizations of all sizes, including cybersecurity, telecommunications and transportation companies. By taking a strategic, news-driven approach, Christine fosters relationships with key industry influencers and media to leverage a client’s expertise to build awareness and visibility. She takes pride in ensuring that each communications program aligns with the overall client strategies and goals.

Christine has worked with a diverse set of clients from privacy/security companies such as Blackphone and Silent Circle, as well as telematics and telecommunication providers like SkyBitz and MegaPath. Christine is known throughout the agency for her keen attention to detail and passion for media relations.

Prior to W2 Communications, Christine worked at Hosted VoIP provider, PingTone Communications, where she led new business and renewals while creating brand/product awareness. Her diverse background also includes supporting community relations for two of the largest transportation projects in the country – the 495 Express Lanes and the Dulles Corridor Metrorail Project. Christine graduated from George Mason University with a bachelor’s degree in communications, focusing on public relations and minoring in American history.

Christine lives in Northern Virginia and in her spare time she can be found in the gym teaching fitness classes.

You’re a new addition to the crayon box. What color would you be and why?

CB: Sunflower yellow! I’m always positive and happy. Not in your face neon yellow!

How would people communicate in a perfect world?

CB: In a perfect world, people would always listen first and be thoughtful and logical in their response.

What’s the hot topic in cybersecurity you see trending now?

CB: Definitely Internet of Things (IoT). With so many devices being internet-connected these days, from cars to thermostats, people are more vulnerable to security risks they would have previously avoided. IoT is a very important and relatable concern that people need to be aware of.

Best PR advice you can fit inside a Tweet?

CB: Be proactive, take ownership of your work, and think outside the box. Always have someone proofread!

If you woke up and had 2,000 unread emails and could only answer 300 of them, how would you choose which ones to answer?

CB: How many are from reporters?! Of course I would pick the most urgent/timely ones to answer first!

What has been your proudest moment working at W2?

CB: My proudest moment at W2 continues to be seeing the people I train and manage be inspired and grow in their professional life.

If you were an ice cream flavor what would it be and why?

CB: My favorite flavor to eat is mint chocolate chip! However if I could be an ice cream flavor, I would be Ben and Jerry’s “Tonight Dough” because it’s amazing and full of fun surprises.

If you’re interested in career opportunities with the top high-tech PR firm in greater Washington, D.C., then feel free to contact us.

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