Happy Mother’s Day!

As we gear up for Mother’s Day this weekend, can you believe it’s been one year since the WannaCry mayhem? With that said, Happy Mother’s Day from W2 Communications!

Inside the Mind of Naomi Eide: CIO/CISO Challenges, RSA and 2018 Hot Topics

Naomi Eide, Editor at CIO Dive, joined the team on this week’s episode of “Inside the Media Minds” for a 360-degree conversation on the cybersecurity landscape and her personal journey to a career in journalism. Here is a small glimpse into our conversation: Eide opens up about her views on technology as an overhyped and […]

CYBERTACOS Makes Its Way to the “Golden City”

On the first night of RSA week, more than 200 cybersecurity and media professionals gathered in San Francisco for CYBERTACOSTM, an event founded by W2 Communications and co-hosted with LaunchTech Communications. Held at TRES SF, CYBERTACOS welcomed attendees to the City by The Bay with a media panel, networking and, of course, plenty of tacos! This was the second […]

EmployeeFeatureFriday: Tom Resau

(If you like this blog, please share it. Thanks!) As a senior vice president at W2 Communications specializing in cybersecurity PR campaigns, Tom Resau brings more than 18 years of experience, including the creation and management of public sector, energy and financial services PR programs for Symantec’s corporate communications team. Throughout his career, he has […]

Data Privacy Day: Friendly Reminders for Marketers

Today, companies throughout the U.S. begin recognizing Data Privacy Day (formally set for Sunday, January 28). Now in its 10th year, the goal of this international event is to raise privacy awareness among businesses and individuals and promote strong data safeguarding practices. For those of us in the marketing and PR fields, Data Privacy Day […]

Is Facebook Worth It for Businesses?

If I were to sit down in 2012 to write this post, it would read quite differently. We once thought of social media as a place where people connected with friends and family to stay in touch and share common interests. Not long after that, we saw the great awakening of brands flocking to the […]

Three Critical Thinking-Inspired PR Practices for 2018 – and Beyond

In PR, we tend to focus granularly on clients to distinguish them from the crowd – “What is your story? Why is it unique and compelling?” We go into “tunnel vision” mode as we immerse ourselves into their offerings, their market and goals. In the process, however, we often lack a peripheral view which can […]

Why Telling a Good Cybersecurity Story Requires “EQ”

(If you like this blog, please share it. Thanks!) Cybersecurity has transcended from a technical, niche concept into a universal conversation that corporate boardrooms, law enforcement circles and political institutions are engaging in. This comes as no surprise, considering the frantic digital evolution happening at a speed that –at times – is hard to keep […]

The 3 Key Traits of a First-Time PR Candidate

(If you like this blog, please share it. Thanks!) The summer months are around the corner and college seniors will start their journey to post-graduate life. The first step on that journey is nailing down a job out of college. Unfortunately, in today’s competitive PR job market, it is easier said than done. Overall, two-thirds […]

Matthew Moynahan, CEO of Forcepoint, talks cybersecurity on Marketplace