If I were to sit down in 2012 to write this post, it would read quite differently. We once thought of social media as a place where people connected with friends and family to stay in touch and share common interests. Not long after that, we saw the great awakening of brands flocking to the […]
Three Critical Thinking-Inspired PR Practices for 2018 – and Beyond
In PR, we tend to focus granularly on clients to distinguish them from the crowd – “What is your story? Why is it unique and compelling?” We go into “tunnel vision” mode as we immerse ourselves into their offerings, their market and goals. In the process, however, we often lack a peripheral view which can […]
Security Buzzword Bracket Busting
(If you like this blog, please share it. Thanks!) So it’s the Monday after the first weekend of the NCAA tournament and, if you filled out a bracket, you probably fall into two categories: the minority– celebrating how good your picks were; or the majority— disappointed that your selections didn’t go your way. As the […]
EmployeeFeatureWednesday: Joyson Cherian
(If you like this blog, please share it. Thanks!) Joyson Cherian is a vice president at W2 Communications who brings a diverse communications background to our high-tech PR firm, with more than 10 years of experience developing strategic communications programs for clients in segments such as IT security, mobility, open source technology, enterprise software and […]
EmployeeFeatureFriday: Christine Blake
(If you liked this blog, please share it. Thanks!) An account supervisor for W2 Communications, Christine is a detail-oriented and results-driven communication professional who builds public relations campaigns for technology organizations of all sizes, including cybersecurity, telecommunications and transportation companies. By taking a strategic, news-driven approach, Christine fosters relationships with key industry influencers and media […]
Networking like a Pro: Three Ways to Build Better Media Relationships
(If you liked this blog, please share it. Thanks!) What does networking really mean, in today’s technology oriented-world? The old days of the Rolodex are gone, so effective networking requires an understanding of the latest tools at our disposal – especially social media platforms. We recently attended the Public Relations Society of America’s National Capital […]
3 Tips to Ensure Conference Success
(If you like this blog, please share it. Thanks!) Industry conferences and events play a critical role in any public relations strategy. At our high-tech PR agency, our clients attend a variety of trade shows throughout the year, from RSA to Black Hat to the Gartner Security & Risk Management Summit. After more than a […]
“Pin” Your Way to Customer Engagement
(If you like this blog, please share it. Thanks!) Most organizations recognize the value of establishing a presence on at least one social-media platform today for marketing purposes. However, sites such as Pinterest and Instagram remain somewhat of a mystery. They’re occasionally dismissed as the domain of teens and other social-media junkies. But it would be a […]
4 Great Ways to “Meet the Press”
(If you like this blog, please share it. Thanks!) At our high tech PR firm, we’re constantly discussing and evaluating best practices for reaching out to members of the media. And because we’re so connected here, we’re able to help stage popular Northern Virginia Technology Council (NVTC) events such as “Meet the Press.” After all, […]
Inside Baseball: How IT Transforms How Reporters Work
(If you like this blog, please share it. Thanks!) We get all kinds of interesting visitors here at our high-tech PR firm. Some of them, in fact, are journalists who have – on the surface – little to do with IT. But that would be a misimpression. Because if you’re a working reporter, the latest in […]