Happy Mother’s Day!

As we gear up for Mother’s Day this weekend, can you believe it’s been one year since the WannaCry mayhem? With that said, Happy Mother’s Day from W2 Communications!

RSA 2018: Back to Basics?

With RSA Conference 2018, the world’s largest cybersecurity gathering, just wrapped up, people are asking me about this year’s big conference take-away. Past RSA events have often seen one or two blockbuster storylines dominate the show. This year that wasn’t the case. In the absence of major news or distractions, what I did hear instead […]

CYBERTACOS Makes Its Way to the “Golden City”

On the first night of RSA week, more than 200 cybersecurity and media professionals gathered in San Francisco for CYBERTACOSTM, an event founded by W2 Communications and co-hosted with LaunchTech Communications. Held at TRES SF, CYBERTACOS welcomed attendees to the City by The Bay with a media panel, networking and, of course, plenty of tacos! This was the second […]

RSA 2018 – Preparing for Cyber’s Biggest Show

It’s RSA time again. With 50,000 expected attendees from all over the world, the RSA Conference is the place to be for anyone wanting to make their mark in information security. Given the number of cybersecurity and privacy clients our firm is privileged to serve, we have a lot of firsthand experience with RSA—and how […]

EmployeeFeatureFriday: Tom Resau

(If you like this blog, please share it. Thanks!) As a senior vice president at W2 Communications specializing in cybersecurity PR campaigns, Tom Resau brings more than 18 years of experience, including the creation and management of public sector, energy and financial services PR programs for Symantec’s corporate communications team. Throughout his career, he has […]

CYBERTACOS Spices Up D.C. Networking Scene for Cybersecurity Pros and Media

(If you like this blog, please share it. Thanks!) “Stay crunchy!” … Upwards of 250 cybersecurity professionals and media gathered this week for tacos, drinks and networking at CYBERTACOS, an event founded by W2 Communications and co-hosted with LaunchTech Communications. Held at Don Tito in Arlington, Va., CYBERTACOS kicked off by hosting its first-ever “Meet […]

Three Critical Thinking-Inspired PR Practices for 2018 – and Beyond

In PR, we tend to focus granularly on clients to distinguish them from the crowd – “What is your story? Why is it unique and compelling?” We go into “tunnel vision” mode as we immerse ourselves into their offerings, their market and goals. In the process, however, we often lack a peripheral view which can […]

W2 Communications Wins Nine MarCom Awards for Content Development and Media Relations

At W2 Communications, we take pride in our commitment to clients as a one-stop, full-service agency. We offer far more than traditional PR; we are a communications consultancy. Because of this, our IT industry clients benefit from a wide range of services – PR, content, go-to-market and social media – to elevate the presence of […]

How to Respond to PR’s “Unexpected Storms”

(If you like this blog, please share it. Thanks!) You just landed that big media opportunity: In approximately 30 minutes, your client’s spokesperson will appear live on national television. And when you think nothing can go wrong, you get the call … Your spokesperson’s car broke down on the way to the studio. Now what? […]

Why Telling a Good Cybersecurity Story Requires “EQ”

(If you like this blog, please share it. Thanks!) Cybersecurity has transcended from a technical, niche concept into a universal conversation that corporate boardrooms, law enforcement circles and political institutions are engaging in. This comes as no surprise, considering the frantic digital evolution happening at a speed that –at times – is hard to keep […]