Cybersecurity Conferences 2018 – It’s Black Hat and DEF CON Time

It’s summer time! Maybe you have fond memories of going to camp – or at least of watching summer camp movies. Who says the fun is just for kids? Amidst the “dog days” of August, thousands of otherwise sane adults descend on Las Vegas (average daytime temperature: 103 degrees) for two of the hottest cybersecurity […]

Deploying Secure Cloud Solutions for Federal Agencies

Cloud computing has moved into the mainstream, and federal agencies are embracing it along with their private sector counterparts. While there have long been concerns about the security of cloud environments, particularly public cloud which dwells outside an agency’s firewall, big strides in cloud security have been made, increasing its attractiveness for a breadth of […]

Blockchain’s Potential Impact on Federal Agencies

The Northern Virginia Technology Council (NVTC) recently presented an expert panel discussion on blockchain technology’s potential to transform federal government business processes. Kudos to the panelists for making this mysterious and quickly-evolving technology a bit less formidable. At the most basic level, blockchain (also referred to as “distributed ledger”) stores transactions in a growing set […]

Inside the Mind of Naomi Eide: CIO/CISO Challenges, RSA and 2018 Hot Topics

Naomi Eide, Editor at CIO Dive, joined the team on this week’s episode of “Inside the Media Minds” for a 360-degree conversation on the cybersecurity landscape and her personal journey to a career in journalism. Here is a small glimpse into our conversation: Eide opens up about her views on technology as an overhyped and […]

RSA 2018: Back to Basics?

With RSA Conference 2018, the world’s largest cybersecurity gathering, just wrapped up, people are asking me about this year’s big conference take-away. Past RSA events have often seen one or two blockbuster storylines dominate the show. This year that wasn’t the case. In the absence of major news or distractions, what I did hear instead […]

CYBERTACOS Makes Its Way to the “Golden City”

On the first night of RSA week, more than 200 cybersecurity and media professionals gathered in San Francisco for CYBERTACOSTM, an event founded by W2 Communications and co-hosted with LaunchTech Communications. Held at TRES SF, CYBERTACOS welcomed attendees to the City by The Bay with a media panel, networking and, of course, plenty of tacos! This was the second […]

RSA 2018 – Preparing for Cyber’s Biggest Show

It’s RSA time again. With 50,000 expected attendees from all over the world, the RSA Conference is the place to be for anyone wanting to make their mark in information security. Given the number of cybersecurity and privacy clients our firm is privileged to serve, we have a lot of firsthand experience with RSA—and how […]

W2 Communications Wins Nine MarCom Awards for Content Development and Media Relations

At W2 Communications, we take pride in our commitment to clients as a one-stop, full-service agency. We offer far more than traditional PR; we are a communications consultancy. Because of this, our IT industry clients benefit from a wide range of services – PR, content, go-to-market and social media – to elevate the presence of […]

How to Respond to PR’s “Unexpected Storms”

(If you like this blog, please share it. Thanks!) You just landed that big media opportunity: In approximately 30 minutes, your client’s spokesperson will appear live on national television. And when you think nothing can go wrong, you get the call … Your spokesperson’s car broke down on the way to the studio. Now what? […]

Security Buzzword Bracket Busting

(If you like this blog, please share it. Thanks!) So it’s the Monday after the first weekend of the NCAA tournament and, if you filled out a bracket, you probably fall into two categories: the minority– celebrating how good your picks were; or the majority— disappointed that your selections didn’t go your way. As the […]