Loudoun Chamber

Brief Overview

The Loudoun Chamber, one of Northern Virginia’s largest Chambers of Commerce, engaged the professionals at W2 Communications to perform a comprehensive brand refresh and website redesign to coincide with their 50th anniversary celebration.

Customer

>1,200 members making it one of the largest chambers in Northern Virginia
2018 marked 50th anniversary
Over 100 yearly events plus several “signature” events
Wide array of members from small business to large enterprise
High tech eastern half of county with rural businesses in the west

Opportunity

Needed brand refresh and new website to escalate brand promise and reflect growing membership and convey prosperity
Update outdated tagline “Be a Part of It”
Create flexible logo that could be adapted to different initiatives
Reflect the importance of “we are one Loudoun” even though we have very diverse communities from east to west

Case study data points icon

Solution

Tagline updated to “Be More. Together” to reflect the value proposition of chamber membership, while conveying east & west businesses complement each other
“Links” logo concept with 50th anniversary variations
Mobile responsive highly customized WordPress website solution with third-party Chamber Master integration

Result

Chamber branding has wider appeal to both members and non-members resulting in more positive brand perception
Membership retention has increased significantly with many members indicating they are “proud to be Chamber members” since the launch of the new brand
Web maintenance costs reduced significantly

Ready to get started?

Contact us today to learn more about our experience, methodologies and capabilities.