LookingGlass

Brief Overview

The LookingGlass team looked to W2 as an external resource to manage its digital presence across key social media platforms and devise a social media plan to manage their online profiles and increase the company’s existing media presence.

Customer

Leading provider of unified threat protection against cyber attacks by helping companies operationalize threat intelligence
Current and target customers include commercial and government enterprises around the world, spanning a variety of key verticals

Opportunity

Needed an external resource to manage its digital presence across key social media platforms – Twitter, LinkedIn, Facebook and Google+
Wanted to focus on follower interaction and education versus exclusively promoting company news, events, coverage

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Solution

Developed a social media program focused on interaction that includes questions for followers, promoting webinars, blog posts and spokespeople’s presence at key industry events
Consistently work with client to determine key focus areas and social media assets to share

Result

Consistent cadence of content from company across its primary social media platforms that aligns with corporate goals
Increase in followers across all of the company’s social media accounts

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