Forcepoint

Brief Overview

Forcepoint sought to solidify its standing as one of the world’s leading authorities on cyber protection – covering both its human and tech-focused programs, services and products – via thought leadership-positioned content as the best way to showcase their esteemed position in their industry during National Cyber Security Awareness Month.

Customer

A global human-centric cybersecurity company that transforms the digital enterprise by continuously adapting security response to the dynamic risk posed by individual users and machines
Offers a systems-oriented approach to insider threat detection and analytics, cloud-based user and application protection, next-gen network protection, data security and systems visibility
Enables better decision-making and more efficient security at the human point for more than 20,000 government organizations and enterprises worldwide

Opportunity

Company sought to solidify its standing as one of the world’s leading authorities on cyber protection – covering both its human and tech-focused programs, services and products – via thought leadership-positioned content
With National Cyber Security Awareness Month approaching in October, the company wanted to leverage the event to raise awareness about a series of relevant, timely and highly impactful topics

Solution

Client determined relevant SMEs to interview for blog series content development as a series that posted during National Cyber Security Awareness Month
Collaborated with the client to write the blog series and then promote final posts

Result

Client published Ransomware blog as part of the month-long series
Promoted the blog through social media and other channels led to continuing public conversations about ransomware and other key cyber security topics, further elevating the company’s standing as a respected leader in its industry