Digital Shadows

Brief Overview

Digital Shadows engaged the professionals at W2 Communications for guidance in differentiating themselves from the crowded market of threat intelligence. Our team strategically secured media coverage, generated responsibly provocative arguments in the media and provided business level proposition value on security threat intel to decision makers.

Customer

Detects early warnings of cyber risk to their organizations
Gives customers situational awareness to make their security products and people work faster because they’re armed

Opportunity

Contracting W2 Communications in 2015, Digital Shadows needed to differentiate from the threat intelligence industry (which was saturated with competitors providing “feeds” of security threats)
Getting the business value proposition across to the C-Suite in executive-level parlance

Solution

Strategically and surgically coordinated trade and business press coverage and arranged contributed content opportunities where Digital Shadows could unpack its story in front of key audiences
Program included a byline in Dark Reading – informing the readers to not toy with the dark web, but understand it

Result

Digital Shadows “hacker recruiting” research, which focused around the unique take on how hackers address their IT shortage, set the company apart from perceived competitors and received a substantial amount of independent coverage and media, while also stirring up conversation and buzz at the 2016 RSA conference
Generated responsibly provocative arguments in the media, which then caused journalists to approach Digital Shadows for their business level knowledge on security and threat intelligence matters
Provided business level proposition value on security threat intel to decision makers (those in the C-Suite in executive-level parlance), differentiating themselves from their competitors in their crowded market